In a move to annoy probably everyone, Humble has added Euro & Pound pricing to their store. You may wonder why this would annoy people, read on.
The problem is 1:1 pricing, so $8 would equal £8 for example (when right now it should be £4.79), although developers can manually set their own pricing for different regions if they wish.
QuoteToday we’re excited to announce the addition of Euro and British Pound Sterling pricing on the Humble Store. The new currencies will allow us to offer more great games to all Humble Bundle customers while supporting awesome charities.Source
Along with the currencies, we’ve introduced what we call Humble Pricing. Humble Pricing is an automated price that is updated every night based on the US dollar price of the game. Humble Pricing doesn’t scale up for VAT or other charges. It simply translates a single worldwide price to each currency.
While we love the simplicity of Humble Pricing, we recognize that it doesn’t make sense for every developer or publisher. We also give them the option to provide an MSRP for each currency or region. The flexibility of offering either Humble Pricing or industry standard pricing means that we can bring you more awesome games at awesome discounts worldwide.
These new currencies are only available on the Humble Store. Humble Bundles, Weekly Sales, and Widgets will remain US dollar only with one worldwide price.
So they have joined Desura & Steam in allowing 1:1 pricing which will only annoy people.
Checking prices on Steam, they seem to be one of the few places that aren't doing 1:1 pricing. Steam does do it for some regions, but not all.
What do you make of this? To me this is sad news, 1:1 pricing pretty much 99% of the time makes everything more expensive for everyone outside of the US.