The creator of indie store itch.io has issued a warning to game developers, as Chooseco appear to be trying to take down anything using the 'choose your own adventure' phrase.
Not surprising it's happening though, Chooseco went after Netflix for using the same phrase with Black Mirror: Bandersnatch. Speaking on Twitter, itch.io founder Leaf Corcoran stated:
Warning to any devs using the phrase "choose your own adventure" to describe their games, Chooseco is issuing takedown notices to @itchio for trademark infringement. Example game page they went after:
In a follow up Twitter post, Corcoran mentioned the person issuing the notices on behalf of Chooseco has been "difficult" and it comes across like they're essentially trolling. This is what happens though, often too, there's legal trolls everywhere. Some companies are set up just to go around sending off trademark notices on junk. I find it completely ridiculous that any company can trademark something like 'choose your own adventure', it just seems crazy to even allow that.
Regardless of how insane it is that such a thing can happen, game developers do need to come together and come up with something else they can use instead. Perhaps someone can then protect it themselves on the basis that anyone can use it, much in the spirit of open source eh? Can you think of a fun phrase that would fit? Let's see what you've got in the comments.