Epic Games are trying to pull over more developer to the Epic Games Store, with the launch of two new incentives with the previously announced First Run and the newly announced Now On Epic deals for developers.
The First Run program was announced back in August, which is where developers can launch on the Epic Store as an exclusive for 6 months and get a 100% revenue share instead of their usual 88%/12% split, which it reverts to after the 6 months are up. Developers can still sell directly and use third-party key stores, so this is clearly aimed at getting developers away from the likes of Steam.
Newly announced today though is the Now On Epic deal, where Epic want developers to bring their older games to the Epic Games Store. Similar deal here, with Epic offering six months of 100% revenue and after that it drops back to the 88%/12% split. Developers can opt in on this if their game launched elsewhere before October 31, 2023.
Full announcement here.
ICYMI: Epic Games also announced in September they let go over 800 people.