The press release that they sent over, made it clear that it will be under the same leadership, but they will have a new name, a refreshed website, better website loading times and so on.
Here's what Craig Johnson, the Managing Director of Focus Multimedia Limited had to say about it:
Our goal with Fanatical is to give customers even more of what they want; official game keys at world-beating prices, and an innovative website that will continue growing and evolving. Fanatical is run by a team of passionate gamers, and we are looking forward to making it a favourite daily destination for many years to come.
It's not really surprising, the name Bundle Stars makes them sound like they're only a cut-price game bundle site, but they're a lot more than that.
They do have some pretty good deals going quite often, but one of their problems is that they don't end up with keys for Feral Interactive ports. Hopefully with the rebranding they can work out a deal so that Linux gamers can purchase Feral games there too, with Feral still getting paid.
On November 1st, Bundle Stars will be retired with Fanatical taking over.