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Humble Store Adds Euro & British Pricing With Annoying Results

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In a move to annoy probably everyone, Humble has added Euro & Pound pricing to their store. You may wonder why this would annoy people, read on.

The problem is 1:1 pricing, so $8 would equal £8 for example (when right now it should be £4.79), although developers can manually set their own pricing for different regions if they wish.

QuoteToday we’re excited to announce the addition of Euro and British Pound Sterling pricing on the Humble Store. The new currencies will allow us to offer more great games to all Humble Bundle customers while supporting awesome charities.

Along with the currencies, we’ve introduced what we call Humble Pricing. Humble Pricing is an automated price that is updated every night based on the US dollar price of the game. Humble Pricing doesn’t scale up for VAT or other charges. It simply translates a single worldwide price to each currency.

While we love the simplicity of Humble Pricing, we recognize that it doesn’t make sense for every developer or publisher. We also give them the option to provide an MSRP for each currency or region. The flexibility of offering either Humble Pricing or industry standard pricing means that we can bring you more awesome games at awesome discounts worldwide.

These new currencies are only available on the Humble Store. Humble Bundles, Weekly Sales, and Widgets will remain US dollar only with one worldwide price.


So they have joined Desura & Steam in allowing 1:1 pricing which will only annoy people.

Checking prices on Steam, they seem to be one of the few places that aren't doing 1:1 pricing. Steam does do it for some regions, but not all.

What do you make of this? To me this is sad news, 1:1 pricing pretty much 99% of the time makes everything more expensive for everyone outside of the US.
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Comments on this article are now closed.
DrMcCoy 18 February 2014 at 2:20 pm UTC
I wonder how long it's going to be until we see shit like this:

This game here is 40€ in Germany and 20€/$20/20£ everywhere else, on account of that being a Das Schwarze Auge (The Dark Eye) game; and that name has quite some pull in Germany.
HadBabits 18 February 2014 at 2:24 pm UTC
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Odd, why would they do this?
Sslaxx 18 February 2014 at 2:31 pm UTC
HadBabitsOdd, why would they do this?
Presumably so they can get a larger cut of the sales.
Astro 18 February 2014 at 2:31 pm UTC
DrMcCoyThis game here is 40€ in Germany and 20€/$20/20£ everywhere else
$9 in Russia.
FlutterRage 18 February 2014 at 3:01 pm UTC
Soooo, living in Germany - can I somehow switch back to USD or do I have to use a proxy??
mao_dze_dun 18 February 2014 at 3:19 pm UTC
This is bull****. I don't understand why I should pay more than an American gamer. There is this riduculous image in the heads of game developers and retailers that people in Europe roll in diamonds. A quick reality check would show the average wage is much lower in 2/3 of European countries comapred to US. Not to mention it's unfair to charge gamers from richer countries more, either. We should all pay the same price for a game. The complete Crusaders kings II collection went fromm 79.99 USD to 79.99 EUR. Thanks, Obama...
edgley 18 February 2014 at 3:20 pm UTC
If you didn't already use a proxy; now would be a good time to start...

I have a $5/mo VPS purely for this reason (well, and to circumvent the ridiculous British internet blocks).

mao_dze_dunThe complete Crusaders kings II collection went fromm 79.99 USD to 79.99 EUR. Thanks, Obama...

And it's another £4~ more expensive in GBP (£69.99).

So, £47.84 in US, £65.84 in Europe or £69.99 in the UK...
DrMcCoy 18 February 2014 at 3:25 pm UTC
mao_dze_dunNot to mention it's unfair to charge gamers from richer countries more, either. We should all pay the same price for a game.

My post about "Memoria" nonewithstanding, as someone who likes the idea of "From each according to his ability, to each according to his need", I certainly wouldn't necessarily agree with you on that point.
forces 18 February 2014 at 3:31 pm UTC
It's weird, because even though most games are the same price as on Steam, something like Proteus costs half an € more on Humble than on Steam...
FutureSuture 18 February 2014 at 3:33 pm UTC
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Only GOG has had the resolve not to introduce different currencies and thus screw gamers over.

Sadly, GOG still doesn't support Linux.
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