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Ion Maiden has become Ion Fury, release date announced for August 15th

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In development from Voidpoint and 3D Realms, the retro FPS Ion Maiden has now become Ion Fury. They've also announced the final release for August 15th with a new trailer.

Why the name change? Well, they were in a bit of a legal problem with the band Iron Maiden.

"After careful consideration, we’ve decided to rename our first-person-shooter 'Ion Maiden' to 'Ion Fury'," said Mike Nielsen, CEO of 3D Realms. "A lot of thought went into this, but most importantly it would be a disservice to our loyal fanbase and the fantastic developers, to drag out a long lawsuit. The amazing gameplay, interactivity and pure fun, is what makes Ion Fury a great game. Not the title."

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From the information I was sent in the press releases, you might want to pick it up and check out the (rather excellent) preview campaign early as the price will be rising on July 18th from $19.99 to $24.99. They said this is due to the game's scope being basically double what they originally planned.

Head over to GOG and Steam for your copy/wishlisting. Alternatively, you can also go to the official site to grab a copy of the "Big Box" which includes a Bowling Bomb-shaped USB Drive that holds a DRM-free copy of the game and soundtrack, a poster, a keycard based on the one you find in-game, a making-of booklet and a sticker set for $59.99.

I'm extremely hyped for this release, I absolute love first-person shooters and while Ion Fury looks retro it does have quite a few modern touches to it that make it worthy of playing. It's the simple things like auto-saves, improved physics and map interactivity, headshots, widescreen functionality and so on.

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29 comments
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Hamish 11 July 2019 at 11:19 pm UTC
ElectricPrismMaybe they should have renamed it some snarky alternative like Metal Maiden or some other cheesy but effective name.

Ion Lady?
ison111 12 July 2019 at 4:38 am UTC
What a bunch of crap.
Even if it is just the producer doing it was Ion Maiden really even that big of a game?
I just don't understand the logic here, there is no way they were ever going to make that much money off a lawsuit like this right? At least nothing that a big music producer should consider significant.
And they're definitely not picking up any new fans by doing it either. If anything they'd lose some.

It just seems so random. But whatever, I won't pretend I understand all the ridiculous nuances of the business world.

I'm glad to see them just moving past it though.
It's nice when at least one party in a dispute can be civil about things.
scaine 12 July 2019 at 12:32 pm UTC
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When we're all rich and famous with our own brands, I'm sure we'll be the big person in the room who doesn't need a lawyer to prevent brand pollution/dilution/appropriation. So when an someone makes an obvious play on your brand to cash in on some free recognition on the back of your success, you won't mind at all, right? And neither will your co-founders, colleagues, stakeholders, shareholders, or publishers who rely on that brand. Superb.

GOL really needs a "roll-eyes" smiley, I swear!

What's really shocking is that 3D Realms are big enough and wise enough to know better.

[Edit: some really salty comments on other sites, claiming that Iron Maiden aren't relevant anymore. Sheesh. Typical concert numbers in their last 2017 tour were around 35k per show! I was lucky enough to see Bruce Dickinson at last year's Edinburgh International Book Festival, promoting his autobiography "What does this button do?" - lovely guy, full of funny stories of Maiden trying to make it in the early 80's after nearly self-destructing due to Di'Anno's drug problem.]


Last edited by scaine at 12 July 2019 at 1:14 pm UTC
on_en_a_gros 12 July 2019 at 3:51 pm UTC
It's not money, they probably fear to see that spread to other name / brand. Imagine seeing the look of soul, run to the pills, and I just let you imagine what a twisted mind could do with aces high...
image
Whitewolfe80 13 July 2019 at 1:49 am UTC
svartalf
Whitewolfe80Raising the price not sure thats a good move as to be honest i thought it was overpriced. But i prefer story based fps games. But i hope this does well especially as its a true native game


Should have similar or better overall performance. Overpriced? On what basis?

This is a personal preference thing but i was gaming when Wolfenstein 3d was new and i played all the big monster closet games and honestly am completely over them I need a story a reason to care to play any fps games. Ion fury has good sound design nice clean visuals but the gameplay loop just is not interesting to me. Some people love the painkiller games and drool over doom 2016 both are well made games. It's just theres no story no substance to get me into the games. In fact the doom guy pushes screesns out of the way when lore and mission brief audio/video clips play that pissed me off and made me uninstall the game after about 5 to ten minute gameplay. Which goes back to my original point I like story based games. But i do hope Ion Fury does well I bought the preview campaign but i as i stated for my tastes its overpriced.
ThreeEightySix 13 July 2019 at 2:19 am UTC
Money grubbing cash-grab frivolous lawsuits are pathetic. I can't support Iron Maiden anymore.
Mountain Man 14 July 2019 at 5:40 pm UTC
ison111What a bunch of crap.
Even if it is just the producer doing it was Ion Maiden really even that big of a game?
I just don't understand the logic here, there is no way they were ever going to make that much money off a lawsuit like this right? At least nothing that a big music producer should consider significant.
And they're definitely not picking up any new fans by doing it either. If anything they'd lose some.

It just seems so random. But whatever, I won't pretend I understand all the ridiculous nuances of the business world.

I'm glad to see them just moving past it though.
It's nice when at least one party in a dispute can be civil about things.
Copyrights and IPs must be vigorously protected, or they can be forfeited by default. That's just how the law works.
Shmerl 14 July 2019 at 6:29 pm UTC
Mountain ManCopyrights and IPs must be vigorously protected, or they can be forfeited by default. That's just how the law works.

Trademark on a common term shouldn't even exist in the first place. They didn't create the name, so it's not theirs to claim.


Last edited by Shmerl at 14 July 2019 at 6:30 pm UTC
scaine 15 July 2019 at 11:51 am UTC
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Shmerl
Mountain ManCopyrights and IPs must be vigorously protected, or they can be forfeited by default. That's just how the law works.

Trademark on a common term shouldn't even exist in the first place. They didn't create the name, so it's not theirs to claim.

"Shouldn't" is irrelevant though. Amazon, Windows, Lynx, Apple, Jaguar... hell, even Ubuntu, or Fedora will run into this. Then there's all the brands that were uniquely worded brands and now can be found in a dictionary, like Hoover or even Google.

Band names in particular can be bad for this right enough: Nirvana, The Doors, Queen, Kiss, etc.

I'm not even sure I agree with "shouldn't". This is just how trademark or brand protection works. If it didn't, you'd be swimming in clones with the same name.
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