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I hope the strategy pays off for them.
Many people said that the game should become free-to-play to get more players but maybe this approach might work even better long term.
You can only make a game free once. If you fail to get enough players, then that is usually it.
But what if it regularly goes on sale for less than 1$? Then it has always the chance to show up in Steam's sale section, giving it much more visibility. Especially since they added the deep sale section. Not to mention it's so cheap that it would be no issue to gift the game to 4 friends to fill a team.
This could be a great way to bring new players into the game every few months, increasing longevity and keeping a wider range of skill levels.
I wonder if anyone ever analyzed the effects on this approach.