Bit late, but I when mentioned the... let's call it intel that's been leaking from the company/group there was more than just the money angle that got widely reported. Locally, we heard complaints regarding the current (inexperienced since promoted way too fast, possibly incompetent and otherwise unpleasant to some) leadership. Yeah, they laid people off, scaled back, and started turning a profit eventually, but at least for a while another story that was making the rounds was that GOG just wasn't a nice or stable place to work at or just plain be at, and that it felt largely directionless to the people inside. That last part we could see from the outside for a number of years, IMO.

So, Alpha Protocol and Croc are basically the first clear signs of any kind of legitimate vision after those financial woes and assorted unpleasantness reports. The marketing is probably also intended as that, but I dislike it too much to call it "vision". If they want to reaffirm their mission statement (from before pulling a KFC with their brand name), this is a terrible way to approach that problem as what they're doing advertises precisely the opposite of what they think they're advertising. I won't budge on this, call me cranky all you want :)

As to the other points: I wish I had your optimism, and I hope you're right :)