Recent changes to the Steam Store have seen the addition of more local currencies for customers in different regions. Expect to get more bang for your Peso or Dinar.
Originally tweeted by the excellent SteamDB, it would seem that customers in different regions will be able to buy from the Steam Store using their local currency. This usually means lower prices and no fiddling about with conversion rates for currency and prices are also adjusted for regional standards. The changes went live earlier and users in the affected countries have gotten emails telling them about the new changes to the Steam Store.
Below are the new currencies and region:
- Argentinian Peso
- Costa Rican Colón
- Israeli New Shekel
- Kazakhstani Tenge
- Kuwaiti Dinar
- Polish Zloty
- Qatari Rial
- Ukrainian Hryvnia
- Uruguayan Peso
- Vietnamese Dong
- South Asian USD Region
As someone who has moved around a lot and has lived in all sorts of countries, local currency and regional pricing makes sense to me. The purchasing power around the world varies wildly and brick and mortar stores sometimes have prices that reflect the reality on the ground closer than digital retailers. This kind of thing is a good way to make sure your digital store will remain competitive if you allow your customers to pay what they're used to and not have to waste precious money on conversion fees to USD or EUR. It'd also be nice if Valve added local payment methods while they're at it. They've done so in the past in other regions but as I'm not in one of the above affected countries, I can't confirm either way.
Do also note that while the changes should be live, there may be teething problems with not all prices yet updated to the corresponding equivalent in the local currency. Except that to be sorted out as time goes by.
With thanks to the original submission from Faalagorn!