Something that has been happening for years now, is that people have been switching around their country on Steam and using VPNs to get cheaper prices - Valve looks to have put a stop to it.
Why was this a thing? Thanks to regional pricing, countries that typically have lower incomes can enjoy the same games as others with lower prices to match. Being able to get around that to buy cheaper games using a VPN was a bit of a loophole, which has been sorted by Valve.
Spotted by SteamDB, It's not entirely clear when this actually went live for everyone. Checking it myself, changing country on Steam is now a bit more involved. Previously it was quite easy with a VPN but if you did it too often, Valve would put you on a cool-down from doing so for a while. Now it seems everyone has the same full enforcement. After changing country, you then need to make a purchase from a payment method registered to that country.
It makes sense for Valve to sort it, otherwise developers have had to adjust prices in other regions to match resulting in people from countries with lower incomes ending up with higher prices. This is apparently exactly happened with Horizon Zero Dawn according to VG247, and when you check on SteamDB you can see the prices across countries like Argentina and Turkey rocket upwards.
Using a VPN or proxy to get around it, was actually already against Steam's Terms of Service, with Valve saying if found out they may place "restrictions" on your account.
What are your thoughts on this?