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Embracer Group put out their plans for AI in game development

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After killing off and selling off various studios and causing lots of job losses, Embracer Group have put out their latest annual report and they have big plans for AI.

Embracer Group control the likes of THQ Nordic, PLAION, Coffee Stain, Amplifier Game Invest, DECA Games, Easybrain, Asmodee Group, Dark Horse Media, Freemode and Crystal Dynamics – Eidos. They have around 106 game development studios under their belt.

It was only a matter of time of course until they started talking up AI, as with other major game developers and publishers, and basically every big company that exists — they're all trying to shove AI into something so they can say "hey look we have AI too!".

Embracer think AI and large language models (LLMs) will empower their developer teams and say they don't want AI to replace people. From the annual report in their Risk and Mitigation overview it states:

AI has the capability to massively enhance game development by increasing resource efficiency, adding intelligent behaviors, personalization, and optimization to gameplay experiences. By leveraging AI, we create more engaging and immersive experiences that provide each player with a unique, dynamic, and personalized experience. We also see great opportunities for AI in game development speed, logistics and planning. Embracer Group also understands the potential risks associated with the use of AI. Our aim is to empower our employees with AI applications.

So what they've done is create a "Group AI Policy" that includes various guiding principles, risk assessment, and a risk framework that they're implementing across their companies with the idea being "human empowerment". Here's what Tomas Hedman, Head of Privacy & AI Governance at Embracer Group, had to say about it:

"Certainly, one of the major risks for a company is not to use AI, as this would mean a competitive disadvantage vis-à-vis other industry players. Most companies will move forward on AI integration in different ways. For us, it is the way that we do this that is the most critical element.

We do not want to replace people with AI, we want to empower them. This is the core of our human-centric approach to leveraging the potential with AI.

It’s not just that AI enables our developers to do even more, and to become more efficient on certain tasks, it will also open up coding to a broader group of developers. Entry into the industry might be easier for individuals with disabilities who, for instance, cannot use a keyboard as easily as others.

AI is trained on historical data, which tilts in a certain direction. As a result, you can end up with imbalanced automated decision-making. Let’s say you’re building a village. If you use AI for this, depending on how it’s trained and the decisions it takes, you may end up with a village with a demography that displays some sort of imbalance.

As AI models become more powerful, we can leverage their capacity also in the creative process, for example, by identifying inconsistencies in scripts and storytelling. There will be tremendous benefits for our creative teams regarding scriptwriting, image creation, idea generation, quality control, and more. And, as models become more human-like, the interaction between players and AI-supported functions will be much more dynamic. If in a game scenario you bargain, AI can remember this the next time. That makes the whole gaming experience much more interesting and lifelike."


It's worth noting that in the last GDC Survey, it showed that 31% of devs were already using AI.

What are your thoughts on this?

Article taken from GamingOnLinux.com.
Tags: AI, Embracer, Misc
7 Likes
About the author -
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I am the owner of GamingOnLinux. After discovering Linux back in the days of Mandrake in 2003, I constantly came back to check on the progress of Linux until Ubuntu appeared on the scene and it helped me to really love it. You can reach me easily by emailing GamingOnLinux directly.
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44 comments
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hardpenguin Jun 21
I vote we shoot Embracer into the sun
fagnerln Jun 21
I believe that AI can help, people who can't write a code can use it, people who can't produce art can use it... But of course big companies will use it to reduce the employees numbers. Those developers should have a plan B, create a indie studio and start working on prototypes.
Salvatos Jun 21
Quoting: fagnerlnI believe that AI can help, people who can't write a code can use it, people who can't produce art can use it... But of course big companies will use it to reduce the employees numbers. Those developers should have a plan B, create a indie studio and start working on prototypes.
Better yet, make an AI consultancy startup ;)
DrMcCoy Jun 21
The problem with Embracer is that they're not in the business of making games, making art. They're in the business of making money. They don't care how. They don't care the games apart from them being their current vehicle of making money.
ShabbyX Jun 21
Quoting: fagnerlnI believe that AI can help, people who can't write a code can use it, people who can't produce art can use it... But of course big companies will use it to reduce the employees numbers. Those developers should have a plan B, create a indie studio and start working on prototypes.

The code that's generated by AI is never perfect. People who take that generated code should be even more proficient in programming to verify that the output is correct (because code review is harder than code production).

AI can help them with very basic stuff maybe, it doesn't remove the need for users to actually know programming.
Didn't they used to call this "jumping the shark"?
JustinWood Jun 21
There's an absolutely delightful blog I read yesterday that I feel does a wonderful job about why the AI hype is just grifters overpromising on what generative AI can do. Recommend folks take a look at it! https://ludic.mataroa.blog/blog/i-will-fucking-piledrive-you-if-you-mention-ai-again/
pb Jun 21
I like how they're labelling layoffs as "increasing resource efficiency".
pb Jun 21
Quoting: Salvatos
QuoteIf in a game scenario you bargain, AI can remember this the next time.
Holy shit, they just invented persistent game states! Now I understand why everyone is hype about AI. Sign me up!

Imagine this: you buy an RPG game and the NPCs view and treat you depending on whether you bought it for a full price or on sale. If you bought it at -90%, your reputation is minimal and everyone sees you as a pariah. On the other hand, if your reputation is balanced, every cosmetic DLC you buy makes you more of a celebrity in the game's world.
officernice Jun 21
It really sucks that Tripwire is owned by Embracer now...
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