Epic reduce their cut to 0% for the first $1 million in revenue for devs on the Epic Games Store

Some interesting industry news for you here. Epic Games have announced a change to the revenue model of the Epic Games Store, as they try to pull in more developers and more gamers to actually purchase things.

Announced in a blog post on May 1st, Epic will take a 0% store fee for the first $1 million revenue developers make per app per year. After that, it goes back to their normal 88%/12% split.

Interestingly, this seems to be an expansion of their Epic First Run program they launched back in 2023. For that though, developers had to be exclusive for at least six months. Seems this simply wasn't good enough, so now all developers will get it.

Not surprising they're doing this, when you see how player spending on third-party games on the Epic Games Store has gone down two years in a row.

On top of that they've also announced "Webshops" to release in June 2025 that enables developers to "launch their own webshops hosted by the Epic Games Store". This seems to be mainly a target for mobile by the sounds of it as Epic say it means developers can offer "out-of-app purchases, as a more cost-effective alternative to in-app purchases, where Apple, Google, and others charge exorbitant fees". People who use the Webshops will "accrue 5% Epic Rewards on all their purchases".

This was announced only a day after a judge ruled massively in Epic's favour against Apple (The Verge).