Green Man Gaming to launch a charity bundle platform and expanding into the Asia-Pacific (APAC) region

Green Man Gaming recently announced they're evolving, with plans for a new charity bundle platform along with expanding into the Asia-Pacific (APAC) region.

Bundles can be pretty lucrative for stores, with Fanatical and Humble doing them constantly, so now they're going to get more competition.

GMG said in an announcement:

Today we announced the launch of our brand new charity bundles platform - a bold step in our mission to make game discovery easier, and create new incremental revenue opportunities for developers and publishers, all while supporting charitable causes and doing something truly meaningful through gaming for good.

Alongside this new initiative, we are also expanding into the Asia-Pacific (APAC) region to strengthen partnerships with local game developers and publishers.

Their first charity bundle is planned for October 2025 in support of SpecialEffect’s One Special Day, a charity that's truly worth supporting so a great one to start with. They'll have some good features for their bundles including:

• Guaranteed key delivery- Every bundle purchase includes instant key fulfilment
• Visible stock levels- Customers will see real-time stock availability before they buy
• Regional pricing- Making bundles more accessible to global audiences
• Charity first- Every bundle supports impactful causes, with a focus on local charities in key markets

Humble Bundle could definitely learn from Fanatical and GMG here on those first two points, as they have repeating issues with keys going out of stock but purchases still happening.

“We have built these charity bundles to be a force of positivity in an industry which has seen difficult times,” said Paul Sulyok, Founder and CEO of Green Man Gaming. “We feel the opportunity to support gaming for good, while giving publishers and developers the tools to secure incremental revenue from their products, is a win-win the games industry needs right now.”

They're calling on developers, publishers and charities to get in touch to get involved.