Valve are continuing their work to modernise more of Steam, and now we're finally getting bigger and more responsive store pages. It's currently only available in the Steam Beta, which is opt-in. It's not on the web just yet - app only. Once it's ready though, it will roll out everywhere.
Store pages have changed from 940px to be 1200px wide, and it's responsive so it will shrink back down. Most of that extra space went to the videos and description side, which has expanded by default to 780px wide. Giving you bigger videos, screenshots and more space for the full description to pull you in a bit more.
That's still a lot of space they could fill up with things, but the key in design is not to overload with information. At least now on wider monitors it doesn't look so ridiculously small.
Plus developers can now put up small videos inside their game descriptions. For a long time developers have been adding in GIFs, but their quality and sizing is pretty poor, so to help devs can now use MP4 or WebM clips. As part of this, Valve went back through all the GIFs developers uploaded (292,000 of them!) to swap them over to video files. The videos will auto-play just like GIFs, but they also now have a play/pause button on them.
Hitting pause on one clip currently pauses them all.
And of course, Valve just had to get into the argument of how to pronounce GIF didn't they. From the announcement:
Q. How do you pronounce GIF, with a hard G or a soft J?
A. We on the Steam team are pretty split on how to pronounce it. Regardless of which way you are inclined, be prepared for some heated debates should you share your opinion on the internet.
The only correct way is with a hard G, as in Graphics, not Jraphics. Anything else just sounds wrong. It stands for Graphics Interchange Format after all doesn't it, and it's a hill I will plant my flag down and die on.
Article taken from GamingOnLinux.com.
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Tevur 3 days ago
Its just GIF, like in Giftinfomationszentrum.
rea987 3 days ago
Linux_Rocks 3 days ago
Also, just FYI: the creator of the file format says that it's a "J" sound in GIF. I already pronounced it that way, but I'm gonna go with what he says. That being said, I'm just saying and not trying to correct anyone. Say it how you want, just don't try to correct me either. :P
tfk 2 days ago
So, first you do GRgrgrgr and then just add -if.
Anza 2 days ago
scratchi a day ago
Meanwhile, EGS has nothing but worthless giveaways.
Be that as it may, but I've been playing a lot of Dishonored DOD, Hot Wheels Unleashed, Ghostrunner, Deliver at all Costs, Mudrunner, GTA V and maybe a few other games i got over the last year or so during their give aways...haven't spent a cent at their store, but enjoying the freebies on my new build with RX9060 XT with Heroic Launcher. keep em coming :D
benstor214 
a day ago
g000h a day ago
I believe this hard G way of pronouncing GIF originated in the USA, and I believe it was mispronounced by the media (news presenters, etc) and the mispronunciation stuck. As far as we British are concerned Americans pronounce lots of words wrong, for instance Aluminium.
Younger Brits have been following American TV, films and social media (Youtube) and picking up all the bad habits from there. There was a British guy I worked with, only 10 years younger than me, who had adopted the American pronunciation for "Petri" (Petri Dish) from watching American medical TV shows. The British pronunciation is "PET REE" while the American is "PEA TREE".
Like Linux_Rocks mentions above, the Creator of GIF pronounces it with the J sound. Say it however you want, just sharing the history of this issue. Probably the middle-ground to keep everyone happy is to call it a G.I.F. file.
Eike a day ago
Probably the middle-ground to keep everyone happy is to call it a G.I.F. file.
I'd say this is the middle-ground to keep everybody equally unhappy. :D
As a German speaking, I'll just pronounce it German style, which happens to be the "G" variant, not the "J" one. :) (Just like the German pronunciation of "Giraffe", BTW!)
amatai a day ago
Craggles086 15 hours ago
This has to be one of the reasons to run a launcher like Heroic. Because Heroic actually cares about user experience.
Last edited by Craggles086 on 17 Aug 2025 at 11:42 am UTC
Also, I pronounce it GIF. With a "guh". Not "Jif". Do I look like Shadow the Hedgehog to you?
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