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Linux needs to be pre-installed on more hardware to hit mainstream

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There's always arguments across many angles on what exactly Linux needs to succeed to become more mainstream and the answer, as we've long said, is pretty simple.

Hardware. Pre-installed. That's it.

Honestly, it really is that simple. There's a fair bit of that now already with the likes of System76, Slimbook, TUXEDO , Star Labs and others I'm forgetting. However, none of those are particularly known outside of Linux circles (TUXEDO claim otherwise). Even if they're slowly pulling in newer non-Linuxy customers, they're still tiny and often expensive. Other vendors like Dell and Lenovo may have a few but they're often harder to find. It's a bit like the old Linux gaming loop — people don't want to switch due to "no games" and developers don't want to support directly due to "no users". Vendors don't often do it because they don't perceive there to be enough interest.

Writing in a fresh blog post titled "What desktop Linux needs to succeed in the mainstream", KDE developer Nate Graham agrees and I couldn't have put it better if I tried:

People get hung up a lot on features and usability, and these are important. But they’re means to an end and not good enough ends by themselves. Quality means nothing if people can’t get it. And people can’t get it without accessible distribution. High quality Linux distros aren’t enough; they need to be pre-installed on hardware products you can buy in mainstream retail stores! “The mainstream” buys products they can touch and hold; if you can’t find it in a mainstream store, it doesn’t exist.

Creating good distributions and good applications with good gaming support is only one small piece of the puzzle. We're not just talking about people going into stores to look at laptops and desktops to try them out though. The bigger known online stores and vendors, we need them to start stocking and properly advertising Linux systems too. Not just that though, the systems need to look good and work well for the vendors themselves, to also be interested in stocking them.

Graham believes that KDE continues to be in a good position to serve their needs too, noting the belief that hardware vendors look for these points:

  • Flexibility. Your software has to be easily adaptable to whatever kind of device they have without tons of custom engineering they’ll be on the hook for supporting over the product’s lifecycle.
  • Features that make their devices look good. Support for its physical hardware characteristics, good performance, a pleasant-looking user interface… reasons for people to buy it, basically.
  • Stability. Can’t crash and dump users at a command line terminal prompt. Has to actually work. Can’t feel like a hobbyist science fair project.
  • Usability that’s to be good enough to minimize support costs. When something goes wrong, “the mainstream” contacts their hardware vendor. Usability needs to be good enough so that this happens as infrequently as possible.

For KDE specifically all this is slowly coming together with more products going for KDE and Plasma like Valve with the Steam Deck, Pine with the PinePhone / PineBook Pro, the KDE Slimbook and the Kubuntu Focus. The point remains though - bigger mainstream vendors are essential.

The biggest push may indeed come from the Steam Deck. A PC in a handheld form factor, that allows you to hook it up to a monitor for a full KDE Plasma desktop experience. Very exciting. If we see a lot of people enjoy it and the Steam Deck is a success, you can be almost guaranteed that more devices will come along and slap SteamOS 3 on it and then also have a KDE Plasma desktop available. The knock-on effect could be seen elsewhere, with more people wanting to use KDE Plasma and then hopefully more vendors and we may even see a loop there with it finally being picked up more often.

Article taken from GamingOnLinux.com.
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CFWhitman Dec 14, 2021
If you notice that companies like Dell sell Linux pre-installed on machines aimed at developers, you start to see how Linux is seeping slowly into the mainstream. Steve Ballmer may have been comical when he said "Developers! Developers! Developers!" but he wasn't exactly wrong. It's with developers that operating systems gradually get a foothold into more mainstream markets.

The reason that just selling Linux pre-installs in mainstream stores both won't happen right away, and by itself wouldn't work is because people don't expect anything but Windows on machines they buy in these stores. To sell any Linux machines in mainstream stores (without them just being returned), you would have to make it clear that they were a different category than Windows machines. Then, without any previous demand, they just simply wouldn't sell at this point.

This is not to say that Linux could never succeed in mainstream stores, but it would have to be something that came about because of the demand gradually increasing. Significant demand can't be generated simply by making pre-installs more readily available.

The Raspberry Pi also contributes to a possible increase in demand for Linux machines. It occupies a category that Windows fails miserably at fulfilling, so in that category Linux thrives. As the people that use Raspberry Pis become more familiar with Linux in general, they might consider running it on a desktop class machine. Then they might even become interested in a Linux pre-install.

Of course the Steam Deck could help contribute to Linux popularity because it also can make people more familiar with Linux. The only issue here being that the Steam Deck experience will be largely 'console-ized.' That will mean that people don't really have to learn anything much about Linux to operate their Steam Decks. However, the availability of "desktop mode" with Plasma could lead some to becoming more familiar with Linux.

Desktop Linux popularity relative to itself has really grown by a lot over the past decade. If that continues, then eventually the amount that it increases will become a lot more significant in the overall desktop market. That's the nature of a geometric progression. Of course, there is no guarantee that it will continue, so there is no guarantee that Linux will ever be popular in the mainstream. However, it becoming popular in the mainstream is certainly still a possibility.


Last edited by CFWhitman on 14 December 2021 at 7:30 pm UTC
Purple Library Guy Dec 14, 2021
Quoting: vildravnEdit: The only problem with more vendors shipping with Linux as an alternative to Windows is that Microsoft is not just going to take it. Call me cynical but I am fairly sure there'd be kickbacks and incentives involved if that were the case.
There have been before, so yeah.
Purple Library Guy Dec 14, 2021
So there are some people here, notably CSharp, who simply don't want Linux to have more desktop users.
I have a fundamental difference of, not just opinion, but interests, with those people. Quite simply, if they carry the day, it screws me over. They are computer tinkerers, I am a computer user. My interests are in a smooth desktop experience and a strong software ecosystem (including games). A strong software ecosystem cannot be maintained on ~1-2% desktop market share. It's amazing, and IMO a testament to the open source software development model, that we have as much and as good as we do. But at this level of market share we'll lag forever.

(On the smooth desktop experience, contrary to what you might imagine from some people saying the Linux desktop has to stay hard to use so only real men will use it or whatever, it's actually here already. I guess those people haven't tried Mint. So yeah, you're too late to preserve the tinkerer-only Linux clubhouse paradise, Linux itself is dead easy to use if you're using distros that are seriously intended to be easy to use and competently maintained to that end.)

Now the software ecosystem issue and market share brings me back to the article itself. Bottom line, Liam is right.
I've been saying the same thing for years. Sure, it's more complicated, there's kind of a chicken and egg with the software ecosystem. Like with games, it's hard to get games if you don't have market share and you can't get market share if you don't have games. The rest of the software is the same way. So sure, if, say, Dell just put Linux on all their desktop machines and did nothing else, uptake might be limited because there's a large subset of Windows users who want to use software that doesn't run, or doesn't run easily enough, on Linux.
But there is no escaping this situation without hardware sales and market share. And those are not impossible. For one thing, there's also a large subset of Windows users who don't have any needs that Linux software doesn't meet. With the right marketing you could sell to them. But ideally, what we need is a Valve outside of gaming--someone with objectives that Windows could get in the way of, someone with fears that Microsoft will muscle in on their racket or hold them for ransom at some point, and who will thus be willing to devote some resources to making Linux more viable in some portion of the desktop market, so they can put out the hardware and have people use it.

I think if the Steam Deck succeeds solidly it will make such plays more likely. It will directly increase the size of the Linux desktop-ish market, significantly increase Linux's visibility. But also the whole idea will seem much more plausible. After all, traditionally gaming was what Linux was worst at, so if a Linux gaming appliance is possible, what Linux desktop niche wouldn't be?


Last edited by Purple Library Guy on 14 December 2021 at 7:48 pm UTC
Grogan Dec 14, 2021
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About the netbooks... they came with a crappy, dumbed down Linux user interface. It was garbage. You could install a real 32 bit distro though, with enough room to spare even on one of those 8 Gb flash storage models (mine had a 120 Gb hard drive and a 6 cell battery, before Microsoft nerfed the weight allowance to qualify as a "netbook" for their special licensing).

I made some very negative people happy with it, they were surprised that "Linux wasn't shit" when I was done. Their wifi even worked :-)

Soon after these Atom devices emerged, Microsoft brought Windows XP out of retirement and licensed it to netbook vendors, to combat them shipping with Linux. That soon changed to "starter editions" of Vista then Windows 7. They were both awful on that hardware.
Anza Dec 14, 2021
Quoting: toorThe fact they were underpowered was actually probably the reason Linux was preinstalled instead of Windows Vista in the first place, because it made sense on a technical aspect. Yet people would rather buy those with Vista.

I have Acer Aspire One, which is now collecting dust. I though about buying Asus EEE PC, but specs where annoyingly low. The thing is though that Aspire One had Linpus Linux and by default it booted into simple mode. For people used to Vista, it might have been bit of a shock. I actually quite quickly wiped the Linpus and installed Arch Linux.

EEE PC had Xandros, which might have been little bit better experience.

In the end those Linux netbooks might have been bit more popular with people who loved hacking them.
gbudny Dec 14, 2021
I don't understand it.

I need some explanation.

Linux is going to be more competitive than Windows - it sounds unrealistic.

Linux has been losing with Apple for the last 16 years. Linux can't even win with one Unix vendor. Really?

Apple has loyal users that aren't magically disappearing. They pay incredible money for the software and games for Mac.

You want to fight about first place on the podium, then first you should know how to win second place. That is the Apple position, and it's not going to be easy to win with them. It's about our wallets.
Purple Library Guy Dec 14, 2021
Quoting: gbudnyI don't understand it.

I need some explanation.

Linux is going to be more competitive than Windows - it sounds unrealistic.

Linux has been losing with Apple for the last 16 years. Linux can't even win with one Unix vendor. Really?

Apple has loyal users that aren't magically disappearing. They pay incredible money for the software and games for Mac.

You want to fight about first place on the podium, then first you should know how to win second place. That is the Apple position, and it's not going to be easy to win with them. It's about our wallets.

Who we want to displace, how we want to gain share isn't so much about first, second, third place. Nobody wants to displace Apple or thinks it's plausible we would because of the way their particular schtick works, which is exactly the opposite of how Linux's particular schtick works. Apple's customers are loyal and specifically like the specific thing Apple are doing. They buy Apple because of Apple's strong brand, because they think it's cool, and because Apple does certain things very well that those customers want to do. They actively like that walled garden, which is after all very pretty. You're not going to dislodge that.
But most people who use Windows just use it because it's there. Half of them don't even know what it is. There's no brand loyalty there, it's this big shmoo of people who just "have computers". If they could "have computers" that did pretty much all the same stuff with maybe a bit less annoying nagware and stuff, they'd be fine with that, would in many cases barely notice the difference. That's easy to displace if you've got functionality and a sales channel. There's a ton of room to eat into Windows' market share selling to customers with no brand loyalty whose needs would arguably be served better by Linux. (What with software ecosystem issues, there are also plenty of Windows customers whose needs would not be served better by Linux, even though the OS itself is better)

Thing is, desktop Linux doesn't have a sales channel. And MS have historically gone to significant efforts to make sure it stayed that way.


Last edited by Purple Library Guy on 14 December 2021 at 10:53 pm UTC
Anza Dec 14, 2021
Quoting: gbudnyI don't understand it.

I need some explanation.

Linux is going to be more competitive than Windows - it sounds unrealistic.

Linux has been losing with Apple for the last 16 years. Linux can't even win with one Unix vendor. Really?

Apple has loyal users that aren't magically disappearing. They pay incredible money for the software and games for Mac.

You want to fight about first place on the podium, then first you should know how to win second place. That is the Apple position, and it's not going to be easy to win with them. It's about our wallets.

Speaking of UNIX, what's actually funny that Linux actually beat pretty much all the UNIX vendors, only one left with bit more significant presence is Apple. I think we are discussing about desktop though, server side is totally different market. Desktop users are not going to buy several computers without operating system and install then identical operating system in all of them.

Come think of it, desktop is one of the last markets where Linux isn't dominant.

The thing is though that Linux isn't Apple. It's ultimately up to vendors like Google with their Chromebooks and Valve with Steam Decks to make something that also non techies want to buy. Linux itself is not the problem as people buy quite lot of Android phones for example (Windows phones are not really a thing at the moment).
F.Ultra Dec 14, 2021
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Quoting: GuestJust being preinstalled on machines is not enough. It needs to be preinstalled on the brands that people actually buy (Acer, Asus, HP etc), available in the stores people actually buy from (Argos, PC World, Currys etc) and priced comparatively or cheaper than the Windows variants.

As Nate says in his blog post, linux desktop marketing should be focused on hardware OEMs rather than end users.

Problem is that this won't happen without a new "Canonical from 2004" coming from nowhere and greasing the wheels. Our problem with the big OEMs is that we cannot offer them anything, Microsoft gives them extremely cheap licenses so that they can sell their computers with a rebate, not to mention the amount of bloatware that they put on from Norton and Symantec for a real kickback.

Given the OEMs a free license to Mint and a free version of LibreOffice is not really giving the OEMs what they want :) hence why when they have sold Linux preinstalled, it has always been on their cheaper hardware as the budget choice.
F.Ultra Dec 14, 2021
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Quoting: toorAlso, when people are forced to use Linux in some countries, like in Germany or in France for police or administration, the workers are usually not happy about it from what I heard, Linux was and still is built on a non-mainstream philosophy which is… tech passionate and open source.

AFAIK those not happy workers only existed in a few places in the LiMUX project and it was way overblown by the Microsoft proponents, the switch back to Windows was political (the new Mayor promised to get Microsoft to move their German HQ to Munich, which they did) and was not due to any real objections by the workers.
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