Humble Choice is getting another price increase

Humble Bundle have announced their monthly selection of games in Humble Choice is getting a price increase. Seems like this will affect nearly all subscribers across different regions, even if you had the "Classic Plan" that has the lower price, it's appears to also be increasing.

From what I've been sent the pricing is going up to which starts next month:

*The figures for some months in some regions didn't change but did rise for annual subs.

There's a lot of complaints about it that I've seen across social media, with many not happy about the increase.

Thinking on it from a point of view as someone who doesn't currently subscribe (but I have done in the past), the pricing still seems reasonable to me. In the UK, that's £11.49 to get 8 games every month which is pretty good. When you think about things like Microsoft's Game Pass, there you don't get to keep anything but here you can build up a whole collection and the games are yours even after you cancel.

Still, any increase is not a great feeling for consumers. Especially with the price of so many other things going up. I'm certainly not blind to that (my own water bill just doubled for example).

But, we also have to think about the business side of it. Even before this price rise, when you look at the split between Humble Bundle and then to the individual developers - it's not exactly a lot (and that's before other cuts like taxes and so on). However, that does also depend on the scale of subscribers, those numbers will add up fast if there's a lot but Humble never give out subscriber numbers.

What are your thoughts?