Valve have added a new rule to the Onboarding guide for game developers, noting that payment processors get a say in what stays on Steam.
Recently, a number of people noticed and posted across various Reddits that PayPal has been unavailable for days, so it's possible this is all coming from PayPal but nothing has been confirmed on that.
On Steamworks the new rule is noted under the "What you shouldn’t publish on Steam" heading:
Content that may violate the rules and standards set forth by Steam’s payment processors and related card networks and banks, or internet network providers. In particular, certain kinds of adult only content.
SteamDB noticed this, and also noted in a Bluesky thread how numerous incest games had been removed:
That's a very specific type of game removal but could only be the beginning of a wider crackdown on the types of adult content allowed on Steam.
Valve certainly aren't the first to have this happen. Patreon has also seen issues with payment processors like PayPal in the past with adult content. So, it's not really a surprise that this has happened, the surprise to me is that payment processors haven't come down on Valve sooner for all these types of games because they really don't like their services being used for it. It's not like Valve have a choice in this either, they could fight it but it would probably be a lot more costly than it's worth to them.
I've asked Valve to provide a comment and will update if they reply but it's unlikely they will in cases like this.
What are your thoughts on this?

Last edited by kellerkindt on 16 Jul 2025 at 11:48 am UTC
My take: If US payment processors get a say what is and isn't allowed on Steam, so should every government in whose jurisdiction Steam sells any games. Otherwise, they should just stay the fuck out of it.Well they already do. Not globally, but you couldn't buy most of the porn-games in Germany or games that are "[indexed](https://www.mobygames.com/group/4362/bpjs-bpjm-indexed-games/)" like Dying Light for example.
edit: strange that Markdown works in the preview but not in the post.
Last edited by lod on 16 Jul 2025 at 12:01 pm UTC
Unfortunately for now the only reasonable options are to allow everything or allow nothing and we are currently in the "allow everything" phase. That means that there are thousands of games released every year and most of them are worthless.
Buy who gets to chose which games are worth it? I don't trust Steam to make that choice for me so I prefer the current situation, even if that means that 3 or 4 times a year I have to expend an afternoon waddling through thousands of shitty games to find some hidden gems.
Even so, Valve is always looking for ways to improve the situation. Years ago we got the curators system, which is an actual nice improvement. There are steam groups for different kinds of games. There are hundreds of different filters in the store to help you find some actually good games.
You can also check the top releases every month. You can check the top games every year. You can check popular wishlist games. You have the "deep dive" and "interactive recommender" that came out of the Steam labs some years ago.
Censorship is not the solution to low quality games. We live surrounded by too much information, what we need are tools to simplify getting what we actually want and Valve has been providing them in spades (because their earnings depends on it, mind you). No other store has as many ways to discover games as Steam does.
Valve's spent so much time(and money) on the likes of Proton etc- specifically so they can be free from the whims of a relied on third party platform(read M$). Yet here we are, a relied on third party platform dictating the very essence of valves commercial model- choosing what they can and cannot sell.
Mastercard and Visa already came for Japanese visual novels. DLsite got hit a few months ago; all the standard payment processors no longer work.
Now, I don't see this happening as it's a huge undertaking and would probably require launching a sub-company for that specific purpose, but I would really, really like to see someone of Valve's capability (and morals) come along and push PayPal out of their spot and just be a payment processor.

And you don't see these games on Steam because you have to actively switch it on in your settings.
So who am I to determine for others what should or shouldn't be on Steam.
Time for some European payment provider alternatives to those close-minded murricans.
On a less dreamy note: I'd be okay with it if these games were still available but you couldn't pay for them using PayPal or whoever's responsible for it. Blame who's to blame, charge your Steam Wallet via other means, pay that way.
There are a few videos on Youtube where the video avoids naming its primary context to avoid automatic and contextless bot censorship.
A few? You mean A LOT of videos where creators avoid to mention the main topic because the Youtube algorithm is an snowflake.
I agree that this kind of games should be in the appropiate platform, like Pornhub and not on a general gaming platform like Steam...But to remove or allow XXX games on Steam must be a Valve's decision, not the payment processors'
I remember when Visa tried to block payments in Only Fans, but knowing how much money that platform moves, they backed down.
Time for some European payment provider alternatives to those close-minded murricans.
The solution isn't moving the goalposts and choosing to be ruled by a different region in place of another (see user Iod's comment above about similar game censorship in Germany). This only delays the problem.
The proper solution, no matter how improbable, is for Valve to take a page of their own book of embracing open source solutions, that - by design - cannot be under the influence of any asshat authority, and apply that in their payment methods.
And I don't think stablecoins is the answer here either, those can be controlled and regulated too as far as I'm aware (do correct me if I'm wrong here). I don't want to sound like those cryptobros plugging some shitcoins so I'm choosing to end this here.
It's good in terms of trash being tossed out.
Of course, this could also be an issue on the other side, when developers are receiving their money, but surely, they should also be allowed to pick a different provider?
However this sorta forced removal shit on the other hand is bullshit and evil corporatist garbage.
Who can say for sure that the prudish suits at Visa/Mastercard/PayPal won't decide tomorrow morning that D&D is satanic after all, and demand taking down Baldur's Gate 3?
This has to stop somewhere. I didn't elect the CEO of Visa or Mastercard to decide what kind of content I can see or buy. Personally, I would love to see Visa and Mastercard socialized and their current workforce being DOGE-ed. The thought of having 2-3 corporations around that can nuke any company anywhere on Earth, at any time they please, just by refusing to do business with them, is more than a bit chilling.
But unfortunately I can't see the Land of the Free (Enterprise) to do anything about it. So, looking at the recent success of the Stop Killing Games petition, someone in the EU needs to set up a petition asking for a law that would compel gatekeeping businesses to do business with ANYONE as long as it's legal. That would solve the problem, too. But I unfortunately don't live there.
PayPal also tried to infantilize consumers of e-cigarettes in Germany.
I know some cases where online stores were admonished by PayPal.
So they said: "Why do you think we are dependent on you? We offer enough other payment methods. So who cares?"
Long story short: You still can pay everywhere with PayPal for your e-cigarettes

But no one has addressed the elephant in the room here. Look over the list of the games being banned. The topic of these games is incest. Now, I can't speak to European regulations -- nor can I speak to Japanese ones either -- but here in North America, incest is illegal.
Could it be just as simple that the payment processors are just protecting themselves, should one of the federal governments choose to see their accepting payments for material of this nature as financially supporting illegal activities?
Is it appropriate for these corporations to be enforcing morality? No -- but do you really think that any of the North American governments are going to step in and slap their wrists for doing so? The governments have been allowing the corporations to interfere in the area of regulation more and more these days. I highly doubt they'll do even so much as peep about the matter.
Personally, I like the suggestion from @Cybolic on how Valve should handle the matter.
To make it clear, I am no more in support of censorship than anyone else on this site.
But no one has addressed the elephant in the room here. Look over the list of the games being banned. The topic of these games is incest. Now, I can't speak to European regulations -- nor can I speak to Japanese ones either -- but here in North America, incest is illegal.
Could it be just as simple that the payment processors are just protecting themselves, should one of the federal governments choose to see their accepting payments for material of this nature as financially supporting illegal activities?
Is it appropriate for these corporations to be enforcing morality? No -- but do you really think that any of the North American governments are going to step in and slap their wrists for doing so? The governments have been allowing the corporations to interfere in the area of regulation more and more these days. I highly doubt they'll do even so much as peep about the matter.
Personally, I like the suggestion from @Cybolic on how Valve should handle the matter.
Performing actual incest is illegal, media showing (pretended) incest is not. This is not at all about incest, this is 100% about sex. I have personally been on the negotiation table to get access to various card payment providers and they all have stipulations that they will not support your business if you deal in weapons, drugs or porn. Steam/Valve have zero leverage here except to create their own payment platform (which is hairy and would require to seek bank licensing in all countries so also costly and a regulatory hell).
What we need are governmental regulation stipulating that payment providers cannot dictate what you sell as long as you are not breaking any laws.