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PayPalKrafton, the publisher of the likes of: PUBG, Subnautica, inZOI and Dinkum, have just put out a press release talking about a major investment into AI.
Currently, the news post is only in Korean and features a lot of corpo-suit speech but running it through Google translate (it may be a little rough), gives a good idea of what's going on at least.
Their CEO, Kim Chang-han, said they're transforming into an "AI-first" company which involves establishing "an AI First Culture". Beginning today, they're planning to roll out an "AI-centric management system centered on Agentic AI" for "automating tasks while allowing employees to focus on creative activities and complex problem-solving". Chang-han believes this will allow them to "leap forward as a company that fosters employee growth and expands the scope of organizational challenges through AI".
One part of the plan is to invest around "KRW 100 billion" on a GPU cluster that will "support multi-stage tasks requiring sophisticated reasoning and iterative planning, serving as the foundation for accelerating the implementation of Agentic AI" that will help them with "AI workflow automation, strengthen AI R&D, and in-game AI services" and so on.
Another part of it starting in 2026 is that they're going to allocate around "KRW 30 billion annually" to support their employees to directly use AI tools with their work. This includes generally expanding the scope of how AI is used across the company to " apply AI throughout its entire management and decision-making processes".
The original post in Korean can be seen on their press post.
Not really a surprise for Krafton given they've been bullish about AI for a while now, while using it directly in inZOI for various things and the newer AI companions for PUBG too. So prepare for a lot more AI generation in games coming from Krafton as a publisher and from developers under their wing.
Just as a reminder too, Krafton own the Last Epoch devs Eleventh Hour Games and were the ones that saved Tango Gameworks. I have to wonder how their teams now feel, along with everyone else working for Krafton as it seems they'll be required to use AI more and more from now.
Article taken from GamingOnLinux.com.
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"AI-centric management system centered on Agentic AI" for "automating tasks while allowing employees to focus on creative activities and complex problem-solving".
They're going to fire the managers and the devs will be given even more space to be creative!
Right?!?
They're going to fire the managers and the devs will be given even more space to be creative!A lot of managerial/exec jobs are among the few that probably COULD be automated with AI. I mean, if there's one thing AI can probably do fine, it's belt out a bunch of buzzword bingo that doesn't mean anything in particular, suitable for deployment at a pointless meeting. Probably wouldn't be able to make actual executive decisions, but that's a bonus because when that kind of executive decides the buzzwords should have real-world impacts is when things start going really badly.
Right?!?
3 years into ai bubble, literally zero improvements and usefulness, yet some crazy managers still hype on it.Marketroids. Those are the "crazy managers" you speak of. Anyone in Sales/ Marketing** is frothing over AI and driving it hard. The people who build stuff*** are hesitant, trying to work out the problems and processes while being ordered to convert. Trends are always marketing-driven. Bubbles are always marketing-driven. CEOs love getting exposure and face time as a wealth-generation tactic.
**CEOs are almost always from the sales/ marketing track. That's why they're so eager to promote hot, frothy trends.
***I'm referring to devs who actually know about programming and the code base. Kids fresh out of code camp don't figure into this equation.
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