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PayPalAs RAM prices explode and availability becomes an issue thanks to AI companies, Micron announced their Crucial consumer business is no longer a thing.
Sent out in a press release today Micron said they've decided to "exit the Crucial consumer business, including the sale of Crucial consumer-branded products at key retailers, e-tailers and distributors worldwide". Shipments will continue until the end of February 2026 - but after that, it's over as they will "continue to support the sale of Micron-branded enterprise products to commercial channel customers globally".
As for why? You probably guessed it - AI! From the press release:
“The AI-driven growth in the data center has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments,” said Sumit Sadana, EVP and Chief Business Officer at Micron Technology. “Thanks to a passionate community of consumers, the Crucial brand has become synonymous with technical leadership, quality and reliability of leading-edge memory and storage products. We would like to thank our millions of customers, hundreds of partners and all of the Micron team members who have supported the Crucial journey for the last 29 years.”
Crucial did RAM and SSDs, so all of it will be going away from us lowly consumers.
Article taken from GamingOnLinux.com.
About the author - Liam Dawe
I am the owner of GamingOnLinux. After discovering Linux back in the days of Mandrake in 2003, I constantly checked on the progress of Linux until Ubuntu appeared on the scene and it helped me to really love it. You can reach me easily by emailing GamingOnLinux directly.
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I have a million old games that I still have to play. Wake me up when the bubble has burst!
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fizzyizzy05 3 hours ago
The AI Bubble and hype train is so absolutely stupid and is destroying just about everything that matters in life. Can't wait for it to fucking burst so we can go back to some semblance of normalcy.
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I'm not really buying any new games. The most modern things I play are Dune: Awakening and FO76. My machine, of course, can't run Win 11. I was really hoping this year to get a ten-year gaming PC that can carry me happily through my backlog. Guess that's not happening.
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But I mean do we really need memory?
AI will make it we won't, it will solve it all, just wait!
AI will make it we won't, it will solve it all, just wait!
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As a consumer, not only did I not notice getting chopped, I hadn't even realized I was made of liver!
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Wonderful news... Thanks AI /s
Hope this bubble will burst soon enough and things can return to normal.
Lets hope everyone who has their current PCs, don't run into any issues that they need to buy new SSDs/nvmes or RAM before the prices will get back to normal levels.
Hope this bubble will burst soon enough and things can return to normal.
Lets hope everyone who has their current PCs, don't run into any issues that they need to buy new SSDs/nvmes or RAM before the prices will get back to normal levels.
4 Likes
Avehicle7887 2 hours ago
From their press release "Thanks to a passionate community of consumers, the Crucial brand has become synonymous with technical leadership, quality and reliability of leading-edge memory and storage products. We would like to thank our millions of customers, hundreds of partners and all of the Micron team members who have supported the Crucial journey for the last 29 years.”
As a thanks to their passionate community of consumers they're giving us the middle finger. Difficult decision my arse, they're simply focusing on securing AI deals before others. I'm aware it's just good business for them, I'm disappointed because I bought several crucial ram over other brands.
Last edited by Avehicle7887 on 3 Dec 2025 at 7:58 pm UTC
As a thanks to their passionate community of consumers they're giving us the middle finger. Difficult decision my arse, they're simply focusing on securing AI deals before others. I'm aware it's just good business for them, I'm disappointed because I bought several crucial ram over other brands.
Last edited by Avehicle7887 on 3 Dec 2025 at 7:58 pm UTC
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Quoting: AndrewWI was really hoping this year to get a ten-year gaming PC that can carry me happily through my backlog. Guess that's not happening.
Same, but I decided to just bite the bullet and get a new machine before RAM prices get insane (I'm actually getting 'high-performance' RAM with a discount compared to regular RAM for whatever reason, so I'm getting in while the getting's good).
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Chuckaluphagus 2 hours ago
I've bought Crucial RAM for decades, and quite a few Crucial SSDs over the past fifteen years. A shame to see it go.
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apocalyptech 2 hours ago
Quoting: XpanderWLets hope everyone who has their current PCs, don't run into any issues that they need to buy new SSDs/nvmes or RAM before the prices will get back to normal levels.
Yeah, that's the main thing that worries me. My PC's pretty ancient by now, and I've been thinking about doing some upgrades over the past few years, but I've had a string of family emergencies which have prevented me from even really having the brainspace to consider it. Now that things are stabilized the prices are just awful. Fortunately there's really not much that I'm even interested in which would necessitate PC upgrades, but eventually a component's gonna go. Ah well, c'est la vie! I suppose when we're all jockeying for a position in the water riots, system upgrades will be the last thing on our minds. :D
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Knowing my luck my ram next year will fail and I'll be unable to replace it :-/
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StalePopcorn 2 hours ago
This crappy news makes me consider buying RAM "just in case!" 🙄
3 Likes
ElectricPrism 2 hours ago
"But I mean do we really need memory?"
In the near future, possibly the year 2030, you will not be allowed to own a modular computer as we know it now.
All data & compute will be centralized in the Mega Centers under central control and your device will only be a low powered screen you use for content consumption.
They will say it's for the environment, they will say it's for the children, they will say it's because scarcity and ewaste, but really it will be because centralized control means power, and is a means to an end.
I hope the RISC-V and HomeLab/Modders are paying attention, because compute is about to be dramatically reduced due to the strangulation on price of electricity, and economic warfare against the peasants.
I hope people have enough GOG, education materials & offline content stockpiled and are pushing the hardware frontiers that mean tech freedom for humanity.
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Quoting: ElectricPrismIn the near future, possibly the year 2030, you will not be allowed to own a modular computer as we know it now.
That's nonsense.
I offer a bet for 100€ to be paid on 1.1.2031.
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I just pulled the trigger last week on the back of this news and spent £2k on a full new build before all hardware prices inevitably skyrocket. I managed to get a corsair 32GB (2X16) DDR5 CL30 kit for £200. This same kit was only £100 a week or so earlier and is now retailing for £389 as of this evening.
That reminds me, I need to update my system info. The system specs I built are below for those that are interested.
HVN HS 420 case
Artic Freezer 3 420 AIO with a set of Be Quiet Case fans.
9950X3D
ASUS Hero X870E
Corsair 32GB Ram kit.
1200w Power Supply
I migrated my current 7900XTX GPU to my new system
Last edited by finaldest on 3 Dec 2025 at 8:50 pm UTC
That reminds me, I need to update my system info. The system specs I built are below for those that are interested.
HVN HS 420 case
Artic Freezer 3 420 AIO with a set of Be Quiet Case fans.
9950X3D
ASUS Hero X870E
Corsair 32GB Ram kit.
1200w Power Supply
I migrated my current 7900XTX GPU to my new system
Last edited by finaldest on 3 Dec 2025 at 8:50 pm UTC
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Quoting: ChuckaluphagusI've bought Crucial RAM for decades, and quite a few Crucial SSDs over the past fifteen years. A shame to see it go.
I have bought Crucial products for decades and they were always reliable. Too bad I will have to switch to another brand.
How many people will go back to Crucial when the bubble finally bursts and they need real customers? This is probably a bad long term business decision.
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strategic customers in faster-growing segments
So, try to make a quick buck and when these "strategic customers" stop buying, or outright won't honor existing orders/payments, blame whatever and disappear. Gotcha. Sounds like a great plan for a business.
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Quoting: TightRopeQuoting: ChuckaluphagusI've bought Crucial RAM for decades, and quite a few Crucial SSDs over the past fifteen years. A shame to see it go.
I have bought Crucial products for decades and they were always reliable. Too bad I will have to switch to another brand.
How many people will go back to Crucial when the bubble finally bursts and they need real customers? This is probably a bad long term business decision.
Yeah I was thinking how I've always liked their products, I have a few crucial ssd
But when/if they come back into consumer market it will make me think twice about my purchase
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