Valve tweak Steam AI disclosure form for developers to clarify it's for content consumed by players

Back in early 2024, Valve put up new rules for game developers on Steam to pull in some information about generative AI, and they now seem to have tweaked it.

As spotted by GameDiscoverCo and posted on Bluesky, the form developers have to fill out has seen a few tweaks in the wording mainly to clarify that it's for content that is actually seen and consumed by players. From marketing materials on the Steam page, to content in the game - but not including AI tool helpers in their game development environment. As Valve say now on the form:

"Efficiency gains through the use of these tools is not the focus of this section. Instead, it is concerned with the use of AI in creating content that ships with your game, and is consume by players. This includes content such as artwork, sound, narrative, localization, etc."

So it's all about what we actually see, and split between pre-generated and live-generated which have separate sections for developers to tick, along with still being required to write a statement on what's used to display on the Steam store page.

To me, it seems like a pretty sane clarification to make. And, also you can still use the AI browser extension to better highlight games with generative AI on Steam.