NVIDIA DLSS 5 has become the source of many memes as the backlash continues

Oh deary me, NVIDIA have a bit of a wildfire on their hands here, with NVIDIA DLSS 5 being compared with AI generated slop "art".

Perhaps lumping together their previous rather good upscaling and frame generation tech, with something else entirely that completely changes the faces of characters was not the best idea huh? Who could have seen this coming? Apparently not NVIDIA.

NVIDIA are now doing a little damage control, posting in the replies of their own video with a pinned comment that notes:

Important to note with this technology advance - game developers have full, detailed artistic control over DLSS 5's effects to ensure they maintain their game's unique aesthetic. The SDK includes things like intensity, color grading and masking off places where the effect shouldn't be applied. It's not a filter - DLSS 5 inputs the game’s color and motion vectors for each frame into the model, anchoring the output in the source 3D content.

Even Bethesda are doing some damage control of their own too, as Starfield was one of the games being recently shown off with a post on X/Twitter in reply to Digital Foundry noting:

Appreciate your excitement and analysis of the new DLSS 5 lighting here. This is a very early look, and our art teams will be further adjusting the lighting and final effect to look the way we think works best for each game. This will all be under our artists’ control, and totally optional for players.

Across the internet, it seems a whole lot of people and game developers have begun (rightly so) absolutely ripping into NVIDIA for DLSS 5 and what it's doing to game visuals. NVIDIA say it's "not a filter", but it's hard not to laugh at how it changes character faces into what looks exactly like you would imagine generative AI beautification looksmaxxing tools would do. Or, yassifying, if you will. I'm learning a lot of new silly words thanks to this. This is the kind of stupid AI generative filtering I would have expected from some sort of AI porn generation website, not from the likes of NVIDIA. Who cares about art direction when you can plump up the lips of a character right?

Some favourite funnies from the situation include:

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I feel like I could go on forever, as I keep chuckling away at NVIDIA creating what is possibly one of the funniest video-game related meme templates recently.

Anyway, here's the video if you missed all the fun:

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Thanks NVIDIA, I hate it.