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Valve is getting back to focusing on gaming, with non-gaming videos being retired

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A move that isn't entirely surprising due to how limited it was, Valve is moving back to focus on gaming more than anything else with non-gaming videos being retired.

From the news post:

For the past few years, we have worked on expanding Steam beyond games and software by building a video platform that supports paid and free video content. In reviewing what Steam users actually watch, it became clear we should focus our effort on offering content that is either directly related to gaming or, is accessory content for games or software sold on Steam.

As part of this refocus, we have retired the Video section of the Steam Store menu with an expectation that video content is discovered via the associated game or software store page, or through search, user tags, recommendations, etc.

Over the coming weeks a number of non-gaming videos will be retired and will no longer be available for purchase. Previously purchased content will remain available to owners.

Why is it not surprising? Well, it makes sense for multiple reasons. Did you ever buy and watch any movies (or other non-gaming videos) on Steam? I didn't, it's far easier to use a different service like Netflix, Google Play or practically any other where you could watch your content across pretty much any device and browser.

On top of that, Valve's bread and butter is gaming and since they now have more competition actually focusing on that is obvious at this point.

The dedicated Videos link on Steam has already been removed.

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48 comments
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hateball 20 February 2019 at 4:47 pm UTC
Very nice, less crap to clutter the store. Maybe visual novels can be next?
Nezchan 20 February 2019 at 4:55 pm UTC
Only video I watched on Steam was Kung Fury, and that was free.
Ruse 20 February 2019 at 5:02 pm UTC
so now a gaming store should start removing games?

hateballVery nice, less crap to clutter the store. Maybe visual novels can be next?
Beamboom 20 February 2019 at 5:15 pm UTC
Ruseso now a gaming store should start removing games?

hateballVery nice, less crap to clutter the store. Maybe visual novels can be next?

"games".
NeptNutz 20 February 2019 at 5:18 pm UTC
This was a good move - 'Core Competency' indeed. However, I recall browsing past an independent film or two which looked absolutely stunning! It's sad if those films have lost some much-needed exposure.

On a wider scale, I'm not sure Steam could compete in this sector. HDR is absolutely murdering the HTPC, and the amount of hoops in the daisychain one must jump through to get anywhere close to what most commodity televisions can do now is prohibitively expensive.
wleoncio 20 February 2019 at 5:22 pm UTC
Finally! I want my videogame app to play videogames (though I wouldn't mind a music app to play music in the background of some games). Back in the year 5 B.S. (before Steam for Linux), I started resenting my Xbox 360 because Microsoft suddenly decided their console should become an "entertainment center". I am glad Valve decided to turn back on that very same idea before it was too late.
Mal 20 February 2019 at 5:28 pm UTC
The generalist video effort had a meaning in the context of a SteamOs based living room ecosystem. But as living room remained solid domain of console lords, it makes sense to scrap it entirely.

Not to mention that according to analysts the competition in the video streaming market is going to be super ugly later this year, with no restraint of anti consumer practices. Unless you are already a big player there its better to opt out entirely since it's pretty obvious that in the end it will be the pirate bay to emerge victorious there (which actually sucks since Netflix has been so convenient until now).
dpanter 20 February 2019 at 5:30 pm UTC
NezchanOnly video I watched on Steam was Kung Fury, and that was free.
It's also brilliant beyond description! (and Swedish )

Good move Valve, now where is that third game...
LibertyPaulM 20 February 2019 at 6:01 pm UTC
Click baity nonsense title on that article but it does raise the very valid and very worrying point about how reliant we are on Steam. It is something I have been uncomfortable with for a while, being someone who really dislike monopolies.
slaapliedje 20 February 2019 at 6:04 pm UTC
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They don't need to sell video content to get the living room feeling, just have some netflix/amazon prime/etc 'apps' in SteamOS/Big picture mode.

I bought Conman through Steam, otherwise yeah never bothered with their other videos.
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