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Some things I can pick out:
* He mentions the female engineer they employeed whose connections that they poached; most likely Jeri Ellsworth.
* The "employ someone famoous/odd and have them blog" could apply to a lot of people at Valve; Abrash and Tsipras could apply.
* "CEO's pet project" is likely Steam Machines.
As always, there's also two sides to every story.