If that's true (and it is on other platforms: iTunes, Google Play) then what would the alternative be? Give everyone a steam key but increase the price of IAPs by whatever cut Valve takes? People'd be up in arms against that as well.

In the end, if you want a game on a specific platform, don't buy it elsewhere. Devs and publishers are under no obligation to gift you access to the game elsewhere, especially with key reselling still being a big thing.

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