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Despite everywhere you look there's always someone pointing to the Google Graveyard, the game streaming service Stadia is still soldiering on in the face of overwhelming competition.

In a new interview with GamesIndustry.biz, Stadia's developer marketing lead Nate Ahearn says the service is actually "alive and well" and went on to mention how they have over 100 new titles launching for Stadia through 2021. They're also continuing to grow their Stadia Makers program where they help Unity developers port to Stadia (with another 20 coming from that) along with continuing partnerships with many AAA studios like Capcom, EA, Square Enix, Ubisoft and others.

A while ago Google shut down the Stadia Games & Entertainment studio, which seemed like a bad sign. Following that, they lost key developers like Jade Raymond, John Justice and a bunch of other staff members recently who all joined Raymond's new Haven Studio. Were those all signs of a service in trouble? Not quite, it's pretty much just the tail-end of SG&E closing. Still, no big first-party exclusive games to pull people in isn't doing the service any favours.

Stadia, much like Linux desktop gaming, faces a huge uphill battle to actually win people over. The tech is there, it just needs a lot more games and people to actually use it. For Stadia especially, they have to fight off the upcoming Amazon Luna along with Xbox Cloud Gaming - both of which will give a much more Netflix-like subscription model rather than buying individual games. Then there's GeForce NOW giving access to existing libraries - how will Stadia continue to progress? That remains to be seen.

In other news, Stadia recently finally got a search bar and more UI changes planned.

Play Stadia on Linux on Stadia.com with a Chromium browser.

Article taken from GamingOnLinux.com.
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28 comments
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PJ 14 May
for me they've shot themselves in the foot by the model they've chosen. Having to buy something you actually rent is an awful idea. If it was like Netflix, but for games that would make much more sense (or other way around - if you'd get a key you could use elsewhere, for non-remote gaming). The tech is actually pretty cool, it is being pulled down by the terrible sales model.
So even though I'm excited seeing the tech I actually hope they won't succeed as I really don't want this sales model to take root.
hardpenguin 14 May
I am afraid this is kind of "there is no war in Ba Sing Se" reassurance... But the time will tell...
Mal 14 May
There is no way that busines model is going to beat a steam library / nvidia now combination.

Stadia could in theory carve itself a niche with games that exploit fully its cloud nature and the unique possibilities it offers. Kind of like Nintendo. But since they shut down their game studio I think they killed the only interesting thing they had to offer.
"Google says" ...
Eike 14 May
Quoting: hardpenguinI am afraid this is kind of "there is no war in Ba Sing Se" reassurance... But the time will tell...

Reminds me of an (in)famous German phrase...
In 1961, the Whatevertheycalledhim of the GDR, Walter Ulbricht, said: "Niemand hat die Absicht, eine Mauer zu errichten!" ("Nobody plans to build a wall!") Time did tell. ;)

https://www.youtube.com/watch?v=jLhYIqiJlEA
emphy 14 May
Forgive me, but that sounds about as credible as Mohammed Saeed al-Sahhaf.
sgtnasty369 14 May
They have lost a lot of credibility, and need to prove themselves. I believe Stadia or GFN game streaming services are the future, and eventually will win over.
melkemind 14 May
They have a deal with Ubisoft allowing ganers to play some of the titles if you have a Ubisoft+ subscription. If they're to survive, I think they'll need to make other deals for EA Play and others.

The big hurdle, of course, is the time and money it takes to port games to Stadia, and then there's the danger of losing any game you've bought if Stadia goes under.


Last edited by melkemind on 14 May 2021 at 12:52 pm UTC
Mohandevir 14 May
Quoting: PJHaving to buy something you actually rent is an awful idea.

I don't know why this false perception persists? You rent a PS Plus like game catalogue. I'm a Stadia user, you don' need the subscription to use Stadia or to buy games. I don't know why people keep saying this, it's just plain wrong.

It's a console, in the cloud. Think of it as a PS5 digital edition, but no hardware. Exactly the same economic model. It's a tried and tested model. Nothing new.

Where the debate may be open, it's on the subject of Google's integrity and reliabilty... This I won't argue, your gripes are legitimate. I have the same doubts, but they have a pretty neat piece of tech, with a lot of potential, imo.


Last edited by Mohandevir on 14 May 2021 at 1:31 pm UTC
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