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Despite everywhere you look there's always someone pointing to the Google Graveyard, the game streaming service Stadia is still soldiering on in the face of overwhelming competition.

In a new interview with GamesIndustry.biz, Stadia's developer marketing lead Nate Ahearn says the service is actually "alive and well" and went on to mention how they have over 100 new titles launching for Stadia through 2021. They're also continuing to grow their Stadia Makers program where they help Unity developers port to Stadia (with another 20 coming from that) along with continuing partnerships with many AAA studios like Capcom, EA, Square Enix, Ubisoft and others.

A while ago Google shut down the Stadia Games & Entertainment studio, which seemed like a bad sign. Following that, they lost key developers like Jade Raymond, John Justice and a bunch of other staff members recently who all joined Raymond's new Haven Studio. Were those all signs of a service in trouble? Not quite, it's pretty much just the tail-end of SG&E closing. Still, no big first-party exclusive games to pull people in isn't doing the service any favours.

Stadia, much like Linux desktop gaming, faces a huge uphill battle to actually win people over. The tech is there, it just needs a lot more games and people to actually use it. For Stadia especially, they have to fight off the upcoming Amazon Luna along with Xbox Cloud Gaming - both of which will give a much more Netflix-like subscription model rather than buying individual games. Then there's GeForce NOW giving access to existing libraries - how will Stadia continue to progress? That remains to be seen.

In other news, Stadia recently finally got a search bar and more UI changes planned.

Play Stadia on Linux on Stadia.com with a Chromium browser.

Article taken from GamingOnLinux.com.
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28 comments
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Nanobang 14 May
QuoteGoogle says Stadia is very much 'alive and well' according to a new interview


I think we can all agree that Google is a pillar of integrity and candor, and --- as in any company --- the honesty of someone in marketing is beyond question.


Last edited by Nanobang on 14 May 2021 at 1:21 pm UTC
TheSHEEEP 14 May
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Marketing lead

Now THAT'S a source you can always trust.
well if google says lol
drlamb 14 May
I like how there's one or two comments on a "normal" stadia article on here and yet as soon as a speculative piece is put out all of these commenters come out of the woodwork to prove their confirmation bias.




Hell, Ubisoft's Rainbox Six Siege and For Honor were recently confirmed. Those are two huge pickups for the platform.


Last edited by drlamb on 14 May 2021 at 3:28 pm UTC
Eike 14 May
Quoting: drlambHell, Ubisoft's Rainbox Six Siege and For Honor were recently confirmed. Those are two huge pickups for the platform.

Well, I don't know if Stadia will succeed, I do think it might need exclusives to do so, but what I'm sure about...
Two games five to six years old will not bring huge excitement to anyone using Windows or an at least semi-current console.
(... and yes, I think I should quote "confirmation bias" from a user using Stadia's logo as avatar.)


Last edited by Eike on 14 May 2021 at 3:54 pm UTC
dubigrasu 14 May
What I like about Stadia right now as a gaming platform is, well, its users.

I think that by now is crystal clear that the "classic" gamer doesn't like Stadia. Is just too different from what he knows and what he values, to wrap his mind around it.

People that do use Stadia have a different mindset, many were never interested in games or rather investing in gaming hardware, while some are former gamers that had to stop because you know, life.
While much maligned, this no-hardware Stadia model gives these people the chance to get (back) into gaming. The entry price is low and if it doesn't work, well, there's not much to loose.
As a result, the people that I usually meet on Stadia are mostly in their 30s or more, and they are much more relaxed, friendly and funny. Having played Destiny on both PC and Stadia I can say that the difference is immense. On PC there's this fierce competition and testosterone overflowing, while on Stadia folks just want to have some fun, sometimes stopping in the middle of a strike just to chat or crack jokes.

Of course, if Stadia gets popular all this will go away, but for the time being is a sweet place to be.
drlamb 14 May
Quoting: Eike

Sure, I walked into that one. However, my justifications for my use of Stadia are well documented in my comment history. I do still prefer gaming locally when I can. Metro Exodus is night and day native locally but it sure took its sweet time to release.



To you maybe not, but they're still two major games in a genre Stadia is really lacking in (competitive multiplayer). (And two more games to the list of games google has influenced/help port to Linux. How many does Valve have now? Still waiting on that SteamOS port of TW3 from when I was still in high school)


Last edited by drlamb on 14 May 2021 at 4:12 pm UTC
Eike 14 May
Quoting: drlambHowever, my justifications for my use of Stadia are well documented in my comment history. I do still prefer gaming locally when I can.

You don't need one! Play where you want, what you want! I didn't calculate it through, but I guess playing only Stadia would be cheaper over time when you don't need a gaming capable PC. Or it gives you the chance to play games you cannot play on your PC (e.g. due to using Linux). It's not me to judge. (And when I look at the posts at this article, I don't saw the other ones judging Stadia users either. You may find exceptions, but in general not.)

Quoting: drlambTo you maybe not, but they're still two major games in a genre Stadia is really lacking in (competitive multiplayer). (And two more games to the list of game's google has influenced/help port to Linux. How many does Valve have now? Still waiting on that SteamOS port of TW3 from when I was still in high school)

I believe you it's an major thing for many Stadia users, but seen from the outside, it's not the incentive Stadia needs to attract many players.


Last edited by Eike on 14 May 2021 at 4:07 pm UTC
drlamb 14 May
Quoting: EikeI believe you it's an major thing for many Stadia users, but seen from the outside, it's not the incentive Stadia needs to attract many players.

I will agree with you there. This serves only as library-padding to those users that would otherwise dismiss Stadia due to its library size.


It's going to take a while to break this cycle:

P1: "Stadia has no games!"

P2: "[GAME NAMES HERE] are coming to Stadia."

P1: "THOSE GAMES SUCK/ARE BORING/ARE INDIES/ARE OLD/TOO EXPENSIVE/ETC."
Eike 14 May
Quoting: drlambIt's going to take a while to break this cycle:

Some years ago ... I was so young and optimistic... ;) I was pondering about reasons why Windows gamers should change to Linux. I didn't find anything convincing, besides Linux might be better for many things besides gaming. But I didn't find an argument against dual booting. It might be similar for Stadia: It gets cooler for Stadia users, but when people already got their gaming hardware, I'm not sure why they should change over.
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