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Two years on, Stadia seems to have no direction left

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What initially seemed like a really promising idea, to give you gaming on any device and wherever you are has turned into something of a let-down overall.

This will no doubt get me some flak from Stadia stans, but let's keep in mind I was originally totally sold on the idea of Stadia. I have a Founders pack and I used it almost daily for quite some time. That time quickly lessened, and eventually became none at all. I can't imagine I am alone in that either.

At the two year point, what did Google do to celebrate Stadia? Close to nothing. On Reddit the Stadia team went over some numbers we already knew like the amount of games available and a few that added special Stadia features. There was also a sale on their store, along with a reasonable discount on the Stadia Premiere Edition (£19.99, down from £69.99), which you can easily put down to them wanting to get rid of stock since it comes with their older Chromecast Ultra. On the subject of the future, they only gave some vagueness:

  • Continuing feature experiments with the goal of making it easier for players to get into games and try Stadia for themselves. We’re still learning from input provided by our community and appreciate all the constructive feedback we receive from you!
  • Expanding all categories of games content - not just more games overall, but new types of games that we’ve heard players ask for, including genres like online action games, open world titles, plus free games, trials and demos.
  • Bringing Stadia to more devices and making it easier to access, purchase, and play games by yourself or with friends.

No player numbers, no sales numbers, absolutely no show of strength.

Barely any effort to mark two years, unless you count talking very briefly to six (yes, a whole six) customers who picked up the Founders pack. Really pushing the boat out there!

It's hard to be excited or even just a bit interested in a service that Google don't seem to know what to do with. It reportedly missed all their user goals by hundreds of thousands, and they shut down Stadia Games & Entertainment before even giving it any time in the spotlight at all. We were supposed to get first-party games that took advantage of the cloud, to do things you couldn't really do locally and we're likely to never see anything like that on Stadia.

The huge problem is that NVIDIA GeForce NOW and Microsoft's Xbox Cloud Gaming both completely destroy it when it comes to price vs value. Even though GeForce NOW still feels a bit too disconnected, since it relies on whatever launchers games use and all the logins that come with it and Microsoft need to improve the latency / input quality of their offering, Stadia will basically never match up to either on overall value. You've also got Netflix expanding into cloud gaming, and Amazon with Luna. The sharks are circling and Stadia is bleeding in the middle.

When thinking on how Stadia operates, it just really doesn't make sense, especially now with the hot competition. Full price per-game to basically rent your games from Google, with an additional extra monthly sub on top to get 4K and access to a few games per month if you keep that subscription up, to completely disappear if they do shut down the consumer store side of things. When elsewhere you can either pay monthly to access your existing games (GeForce NOW), or pay monthly to access a big library (Xbox / Luna). At least with the other options, you either still have local access or you know you're paying for a more Netflix-like model.

Even Stadia as a service for bigger games has been left in the dust often, with some games leaving patches out for weeks and multiple games released locked to 30FPS. Even developers that are on it don't seem to care enough. Google don't even put Stadia at the front of anything they do, like how their newer Chromecast with Google TV took nearly a year to support Stadia.

Specifically when thinking about the Linux desktop, some original thoughts were that since Stadia was using Debian Linux and the Vulkan API, that we might see some cross-over of ports but that never really materialised either. The majority ended up just sticking to the Stadia ecosystem.

Where does Stadia go from here? Well, we already know they're marketing their tech as a white-label solution to studios outside of the Stadia Store, so that will likely pull in some companies but eventually I do expect the consumer side of Stadia itself to die-off.

Article taken from GamingOnLinux.com.
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iiari Nov 23, 2021
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Lots of good discussion here. I still believe at some point cloud gaming or some hybrid of it will be the way a substantial portion of gamers will game, whether it's mobile, console, or PC, and even likely even the majority of gamers eventually. My daughters love Stadia and don't know or care whether its in the cloud or on their PC. I'm a big user of Microsoft Flight Simulator and much of that title's graphics goodness is streamed.

I think it's become clear, though, that'll it'll take someone to have more of a Netflix style "all you can eat" model than a Valve style "buy your game" model for it to work, with only likely Valve themselves with their own hypothetical future streaming service that will likely to be able to get away with that, if only because of everyone's existing library.


Last edited by iiari on 23 November 2021 at 4:29 pm UTC
kuhpunkt Nov 23, 2021
Quoting: scaine
Quoting: elmapulfor example, in my country, if i count air tv and cable tv, we had 100 animes broacasted in total across 3~5 decades, there are 10.000 animes on my anime list alone (not to mention its an incomplete list, it dont have the indie non official touhou animes for instance), crunchroll dont have everything, but at least it has 700 animes any given month.

This is a really good point, tbh, and re-enforces why monopolies are bad - if they control what content you watch, you're severely restricted as a focused client of that service. But while dealing with multiple streaming services feels bad, they're still actually really cheap compared to what we used to pay for scheduled television, and they allow a huge degree of control over what you watch.

My primary gripe is really just finding content sometimes. And a minor gripe about how different services look different. And handle end-of-show credits. And how quickly they stream the next episode before I can find the remote control to turn off auto-stream. So frustrating.

Okay, so a few gripes. Still better than a monopoly though.

In Germany there was Sky for soccer/football. Bundesliga and Champions League... all you needed in one small package if you wanted to watch every game.

Then they had to split up the rights, because it was claimed that competition is good for the customer. Then the rights went to Sky for the Saturday games, but the Friday games were on Eurosport. And some games were exclusive to DAZN/Amazon or whatever. Total clusterfuck and more expensive than before.
Mohandevir Nov 23, 2021
Quoting: iiariI still believe at some point cloud gaming or some hybrid of it will be the way...

I believe hybrid is the way to go. Forcing users to go full cloud is a bad idea, imo. Offer the possibility and let them choose. That's probably why GeForce Now is the best proposition, even if it feels like an awkwardly assembled patchwork.

Valve could solve that specific issue with a SteamOS based cloud service. #FingersCrossed


Last edited by Mohandevir on 23 November 2021 at 4:49 pm UTC
Arehandoro Nov 23, 2021
Quoting: Ehvis
Quoting: scaineYeah. On one hand, monopolies are definitely bad. On the other hand, I went from a £6.99 Netflix sub to:

Netflix family: £9.99
NowTV + Sports package: around £25 in total, per month
Disney: £7.99
Prime: £7.99

My solution to that problem: rotation. View stuff on one. Cancel, subscribe to the next and view there, cancel and so on until I'm back at number 1. Won't work for your sports stuff, but hey, if you want that, you're bound to get cheated.

Also, glass fibre internet now and cable tv: cancelled.

It's a good idea, but that requires effort.

I came to realize we can't enjoy or have everything, so decided to get one service/subscription and enjoy it as much as possible. By the time there isn't anything I want to watch there, maybe your suggestion can come to play.
Arehandoro Nov 23, 2021
Quoting: scaine
Quoting: Whitewolfe80Don't know what you are all on about onlive is where it's at..... Oh wait it died just like all the gaming streaming sites will or it fragment just like streaming TV Netflix used to have everything now there are exclusives and you need multiple subscriptions to see everything

Yeah. On one hand, monopolies are definitely bad. On the other hand, I went from a £6.99 Netflix sub to:

Netflix family: £9.99
NowTV + Sports package: around £25 in total, per month
Disney: £7.99
Prime: £7.99

And of course, my cabled TV connection, which includes my 300mb internet and a landline I never use: £70

Like, yeah, monopolies are really, really bad (just look at Microsoft), but how much would Netflix have had to put up their prices, per month, before people complained? Because even taking out NowTV, if they'd DOUBLED their prices, it would still be cheaper for the consumer than dealing with Netflix+Disney+Prime.

That said, before streaming services existed, I paid Virgin for their "Everything" package and it was just over £100 a month, which included Sky Sport and Sky Movies, and was therefore much cheaper than all this multiple-streaming-service juggling!

And don't even get me started on my £16.99/month spotify family plan.

With inflation going through the roof, at least we can save some meals we'd have at a pub lol and we can still say it isn't as bad as train tickets, though xD

In my case, don't even want to think in the amount of money I end up spending on the likes of Linux Foundation, A Cloud Guru, HyperSkill... Or even in Cloud solutions like DigitalOcean, AWS, etc.


Last edited by Arehandoro on 23 November 2021 at 7:22 pm UTC
scaine Nov 23, 2021
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Quoting: kuhpunkt
Quoting: scaine
Quoting: elmapulfor example, in my country, if i count air tv and cable tv, we had 100 animes broacasted in total across 3~5 decades, there are 10.000 animes on my anime list alone (not to mention its an incomplete list, it dont have the indie non official touhou animes for instance), crunchroll dont have everything, but at least it has 700 animes any given month.

This is a really good point, tbh, and re-enforces why monopolies are bad - if they control what content you watch, you're severely restricted as a focused client of that service. But while dealing with multiple streaming services feels bad, they're still actually really cheap compared to what we used to pay for scheduled television, and they allow a huge degree of control over what you watch.

My primary gripe is really just finding content sometimes. And a minor gripe about how different services look different. And handle end-of-show credits. And how quickly they stream the next episode before I can find the remote control to turn off auto-stream. So frustrating.

Okay, so a few gripes. Still better than a monopoly though.

In Germany there was Sky for soccer/football. Bundesliga and Champions League... all you needed in one small package if you wanted to watch every game.

Then they had to split up the rights, because it was claimed that competition is good for the customer. Then the rights went to Sky for the Saturday games, but the Friday games were on Eurosport. And some games were exclusive to DAZN/Amazon or whatever. Total clusterfuck and more expensive than before.

Yeah, my point was aimed at scheduled content, but in my head I'd excluded sports for some reason. Sports feels really, REALLY overpriced to me. I pay £21/month for all the tv and movies in the world, but I have to pay nearly £30 a month for the F1??

I suppose it's not targeted. I get all the football, all the golf, all that other stuff I'll never watch. I pay that nearly £30/month for pretty much 2 hours of telly a fortnight, which is a shockingly frustrating model. I guess if they did it any other way, we wouldn't have 22 millionaires kicking a ball around a field.
elmapul Nov 23, 2021
Quoting: scaineMy primary gripe is really just finding content sometimes. And a minor gripe about how different services look different. And handle end-of-show credits. And how quickly they stream the next episode before I can find the remote control to turn off auto-stream. So frustrating.

Okay, so a few gripes. Still better than a monopoly though.
i understand but that is why we have things like google tv being developed, the goal is to search for the content itself in an unified interface instead of relying on the interface of the streaming service.
that way you can list all the content and where its avaliable then auto launch the correct app for it.
elmapul Nov 23, 2021
Quoting: kuhpunkt
Quoting: scaine
Quoting: elmapulfor example, in my country, if i count air tv and cable tv, we had 100 animes broacasted in total across 3~5 decades, there are 10.000 animes on my anime list alone (not to mention its an incomplete list, it dont have the indie non official touhou animes for instance), crunchroll dont have everything, but at least it has 700 animes any given month.

This is a really good point, tbh, and re-enforces why monopolies are bad - if they control what content you watch, you're severely restricted as a focused client of that service. But while dealing with multiple streaming services feels bad, they're still actually really cheap compared to what we used to pay for scheduled television, and they allow a huge degree of control over what you watch.

My primary gripe is really just finding content sometimes. And a minor gripe about how different services look different. And handle end-of-show credits. And how quickly they stream the next episode before I can find the remote control to turn off auto-stream. So frustrating.

Okay, so a few gripes. Still better than a monopoly though.

In Germany there was Sky for soccer/football. Bundesliga and Champions League... all you needed in one small package if you wanted to watch every game.

Then they had to split up the rights, because it was claimed that competition is good for the customer. Then the rights went to Sky for the Saturday games, but the Friday games were on Eurosport. And some games were exclusive to DAZN/Amazon or whatever. Total clusterfuck and more expensive than before.

the law should have specified an non exclusivity deals.
elmapul Nov 24, 2021
i just remembered that i saw somewhere (one youtube channel stadia related) that amazon luna only had 1 game that was not avaliable for stadia/linux, so stadia using linux dont explain why it was not sucessfull compared to others.
AussieEevee Nov 24, 2021
Quoting: iiariI still believe at some point cloud gaming or some hybrid of it will be the way a substantial portion of gamers will game,
Hybrid, maybe. Going full cloud isn't really possible at the moment. Unless you live in a city with a low ping to the cloud servers, your experience will be horrible.
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