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Embracer Group are quite terrifying. The amount of power they have in the gaming industry is simply insane and now they're swallowing up more studios and even the full rights to The Lord of the Rings and The Hobbit.

Announced across multiple press releases today they've put out their intention to acquire:

  • Limited Run Games - who make physical releases for collectors. This deal will also include something called "Carbon Engine", which is a tech they developed "that allows legacy content and retro games to be effortlessly put out in highly accurate, emulation-based ports for modern platforms".
  • Singtrix - an award-winning creator of industry leading vocal processing effects technology for karaoke, gaming, and entertainment.
  • Middle-earth Enterprises - so they will own the full worldwide rights to The Lord of the Rings trilogy, The Hobbit and other Middle-earth-related works across motion pictures, video games, board games, merchandising, theme parks and stage productions. So they won't own the actual literary works, just the IP rights to do basically anything with them.
  • Tuxedo Labs - they made the pretty awesome game Teardown.
  • Tripwire Interactive - developed the Killing Floor and Rising Storm games.

How long before Embracer Group buy up the rest of the internet? I'm expecting a knock on the door soon, kidding of course.

Article taken from GamingOnLinux.com.
Tags: Editorial, Meta
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35 comments
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Klaas 18 Aug
Quoting: Craggles086Doesn’t China own Tangent?
Do you mean Tencent? If yes, then yes.

Embracer, Microsoft, Tencent with Epic (and Valve) are the likely survivors.
Too bad the countries wherein these monolithic, soulless viruses exist also dictate the minds of their respective governments—as most successful parasites do.
Eike 18 Aug
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Quoting: StalePopcornToo bad the countries wherein these monolithic, soulless viruses exist also dictate the minds of their respective governments—as most successful parasites do.

The countries dictate the minds of their governments?
Strangely put, but it doesn't actually sound like something bad.
crse 18 Aug
Embracer Group is truly interesting. They seem to try monopolize the industry, yet their way is not the same as other big company.

They have a varied and diverse catalog of games... they even buy niche yet successful game franchise.
So far, they never put any excessive monetization towards their franchise. Things relatively keep under the vision of the game developer.

As if, they simply want to claim small creator before "swallowed by evil guys."

Of course, monopoly is bad. This is simply my impression towards their product portfolio.
soulsource 18 Aug
Quoting: crseEmbracer Group is truly interesting. They seem to try monopolize the industry, yet their way is not the same as other big company.

They have a varied and diverse catalog of games... they even buy niche yet successful game franchise.
So far, they never put any excessive monetization towards their franchise. Things relatively keep under the vision of the game developer.

As if, they simply want to claim small creator before "swallowed by evil guys."

Of course, monopoly is bad. This is simply my impression towards their product portfolio.
I can only guess, but I think they understand the market, and more important, their end-users. Given their history, they have enough experience to know what is a good game, and they probably don't want to sacrifice their long-term market viability to the short-term-profits-pay-to-win gods.
Eike 18 Aug
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Quoting: crseEmbracer Group is truly interesting. They seem to try monopolize the industry, yet their way is not the same as other big company.

They have a varied and diverse catalog of games... they even buy niche yet successful game franchise.
So far, they never put any excessive monetization towards their franchise. Things relatively keep under the vision of the game developer.

As if, they simply want to claim small creator before "swallowed by evil guys."

Of course, monopoly is bad. This is simply my impression towards their product portfolio.

Sounds good...
Too good to be true...
Quoting: ZlopezI wonder how long till the anti-monopoly laws will stop them?

Well they havent done anything about Warner brothers and disney so am guessing nothing
Is Embracer Group on stock market or is a 100% private?
Kimyrielle 18 Aug
Quoting: EikeThe preview image is chosen so well... :D

A Ferenghi would have been even more fitting, though.
Brisse 18 Aug
Quoting: Eike
Quoting: StalePopcornToo bad the countries wherein these monolithic, soulless viruses exist also dictate the minds of their respective governments—as most successful parasites do.

The countries dictate the minds of their governments?
Strangely put, but it doesn't actually sound like something bad.

Yea, I look forward to dictating the minds of our government in the upcoming election in September.
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