Valve has announced some changes to their major seasonal sales, along with the Lunar New Year Sale being dropped.
In their announcement to developers, they noted that they will now be doing a major Spring Sale instead as part of their four major season sales. Valve said that this was a popular request from developers and publishers, and it allows them to space them out a little more enabling developers to "expand and execute their discounting calendar".
Here's the main upcoming events:
- Autumn Sale: Nov 22nd to Nov 29th
- Winter Sale: Dec 22nd to Jan 5th
- Spring Sale: March 16th to 23rd
Explaining a little more on why the Lunar sale is being dropped, Valve mentioned that it originally began in 2016 "to celebrate the influx of game developers and customers from territories like Hong Kong, Taiwan, China, and South Korea". Over the years though, more developers seem to have been complaining to Valve that it's too close to their December holiday sale period and so they expect "customers will be better served by a little bit more time between the big Steam-wide seasonal sales".
It does make plenty of sense when you think about it. Too many big sales like it was a bit overloading.