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The GPU industry is so broken right now and to make things worse, MSI thought it would be a good idea to do a lottery for a chance to win the ability to buy a GPU. I had to do a triple-take to make sure I was reading it right.

I would really love to have been a fly on the wall in the meeting where MSI thought this was a good idea. A competition that lasted all of 3 days, where people who signed up and entered would be put into a prize-draw where MSI would pull names out of a hat and give them the chance to buy a GeForce RTX 4090 within 48 hours.

Wow, that's super generous isn't it? A "limited" amount of people would also get a $50 MSI store code.

I can't be alone in thinking that was just really weird, getting a chance to possibly spend money by entering a competition. What in the world…I thought doing a lottery was supposed to be the exact opposite of that. Did I fall into an alternate even worse universe recently?

Am I going insane, or is the GPU industry just a complete total mess right now? Prices are absolutely crazy, pricing out a huge amount of people with AMD and NVIDIA focusing mostly on the high-end with their latest chips, with both sides also having plenty of problems like melted power connectors and temperature issues (noted at the bottom). Then we have Intel, whose new GPUs aren't exactly turning heads.

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emphy Jan 16, 2023
Quoting: mr-victory
Quoting: M@GOidusing only the iGPU on a modern AMD processor
iGPU on a modern AMD CPU, sounds familiar...
I don't think you can run all games @ 1080p 60 FPS though, even at low (fine for me) settings.

When, in the history of pc gameing has that ever been the case with the entry-level option, though?

As for "(entry level) pc gameing has gotten too expensive nowadays" comments from others, consider:

One would be able to manage 60fps 1080p easily with a $160 rx6500xt, which is roughly in line with the historically "fairly decent and cheap" price point (without any inflation correction nonsense some people like to throw at you).

There's a whole range of video card options between the historically normal price range of $80-$400(ryzen 4600g), from the lowly ryzen 4600g's igpu right up to the rx6700 (non xt), the latter of which just happens to have the theoretical specs of the ps5's gpu.

The only thing one has to do is not follow gpu makers, tech press and some rather elitist enthusiasts, who are spreading this bizarre notion that one needs a $1000 video card to enter the hobby.


Last edited by emphy on 16 January 2023 at 8:53 pm UTC
slaapliedje Jan 16, 2023
Here's what I want to know... what are people needing 4080/4090s for? 8k gaming? VR? My 3080 doesn't generally have any issues running anything. hell, my 2080 doesn't either...
omer666 Jan 16, 2023
I recently noticed that Sapphire RX 6600 is now 300€ here in France, so I think prices are slowly coming back to normal. If AMD ever stops this PCI-E 8x madness, I may very well buy their next mid-range offering.
dvd Jan 16, 2023
Quoting: Mal
Quoting: M@GOidGranted, is not the same experience as playing it on a 1000 dollar discrete card, but is the same game. It IS the same game. Vanity pushes us out of our senses, to make us spend a lot of money on a system just to play a game "better than in the peasant consoles".

But consoles have historically always been a comparable "value for the money" proposition with PC. They had (and still have) super competitive entry price but then once you're they slowly and stedily siphon the flesh and the soul out of your wallet. PC had always had a steeper entry price (the hardware cost) but then it would repay itself in a few months thanks to better game prices and services. And the better performance and freedom of use would close the deal.

Now the entry prices for PC gaming are just a no no. Once you put some math on it in there is no way one can recover from that initial investment. PCs have just become the equivalent of the electric cars. A vanity luxury item just to show your status and play to be superior.

Just to be clear it's not a product issue. Both NVIDIA 4000 serie and AMD 7000 serie are awesome hardware. It's the pricing that is totally nuts. Who will buy those things? Rich people? How can they sustain a mass market with just rich guys? And if young adults continue to buy consoles since PC are unaffordables, who will buy PC games in the next years? Who will sell PC games if nobody has PC to play them?

It's not a matter of "a good iteration" followed by a "a bad iteration" followed by a "good iteration" again. We're well over the famous microsoft good/bad iterations game. One can easily check on steam that most gamers sits on the 1000 serie. It's a 7 years old serie. It's 7 years that NVIDIA and AMD don't offer a good deal. 7 years is an era in the entertainment industry. PC gamers and PC gaming are already at risk of extinction.

Well... we have the deck I guess to keep the light on. That's still PC gaming on paper. But it's not the "quintessential" implementation of PC gaming.

I usually sit on my computers for 5-10 years. I had my old laptop from 2011 to 2018 as my main PC, then built an expensive PC (about 300-400$) at the time using the new ryzen processor, which i somewhat regret to this day, since the energy saving modes are fucked up on ryzen 1. It doesn't have a single component that would've been consider 'high-spec' or whatever, maybe not even mid tier. Yet it can even run the garbage Cyberpunk game at 1080p without lags on low-medium setting.

Maybe consoles are better for people who only use their computer to play, but if thats just a component having a computer is worth it, and a decent PC is still cheaper than a quality laptop.
Chuckaluphagus Jan 17, 2023
Quoting: mr-victoryWhile you are discussing PC vs console, the next gen already switched to mobile.
I can only speak for my kids and their friends, but all of their gaming is on Switch, Xbox, Playstation, and Steam. None of the younger kids (10 and younger) we see have phones that are capable of gaming, but everyone has a console at home and/or their parents' PC.
Shmerl Jan 17, 2023
Quoting: TermyI thought we were over this bullshit?

It seems not to be as extreme as last shortage during RDNA 2 release, but it's not day one availability by far either. What is causing it? Cryptocurrency rush seems to be over, so miners aren't buying all cards. May be general demand fell and they also reduced production below the demand now?
slaapliedje Jan 17, 2023
Quoting: Shmerl
Quoting: TermyI thought we were over this bullshit?

It seems not to be as extreme as last shortage during RDNA 2 release, but it's not day one availability by far either. What is causing it? Cryptocurrency rush seems to be over, so miners aren't buying all cards. May be general demand fell and they also reduced production below the demand now?
This would be my guest. And more and more thoughts about a recession, or just not enough disposable income for video cards this time around? Maybe everyone is just playing on a Steam Deck and stopped chasing those extra 10 frames per second...
fenglengshun Jan 17, 2023
It's kind of weird in that while the top end are going insane, the budget end here in Indonesia are actually at or below MSRP. Yeah, only a few models like 6600 and I think 3050 are at that price, but it's not hard to get them and they don't have that much markup beyond what you can expect from import and currency exchange.

So I hear all these insane news and it feels like seeing another world where top-end matters while we're just nicely vibing to last-gen budget offers here in Indonesia.
whizse Jan 17, 2023
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Quoting: slaapliedjeHere's what I want to know... what are people needing 4080/4090s for? 8k gaming?
Probably those dang Warhammer games. They are 40K!
einherjar Jan 17, 2023
Quoting: Chuckaluphagus
Quoting: mr-victoryWhile you are discussing PC vs console, the next gen already switched to mobile.
I can only speak for my kids and their friends, but all of their gaming is on Switch, Xbox, Playstation, and Steam. None of the younger kids (10 and younger) we see have phones that are capable of gaming, but everyone has a console at home and/or their parents' PC.

Same here. And they make fun of mobile gamers.
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