Just like Google plan with Chrome, Mozilla aren't sitting still on expanding Firefox into something resembling a web browser but with more AI.
As announced today on the Mozilla blog, they've got a new CEO with Anthony Enzor-DeMeo. Here's a short but important excerpt on the future of Firefox from the post (emphasis ours):
As Mozilla moves forward, we will focus on becoming the trusted software company. This is not a slogan. It is a direction that guides how we build and how we grow. It means three things.
- First: Every product we build must give people agency in how it works. Privacy, data use, and AI must be clear and understandable. Controls must be simple. AI should always be a choice — something people can easily turn off. People should know why a feature works the way it does and what value they get from it.
- Second: our business model must align with trust. We will grow through transparent monetization that people recognize and value.
- Third: Firefox will grow from a browser into a broader ecosystem of trusted software. Firefox will remain our anchor. It will evolve into a modern AI browser and support a portfolio of new and trusted software additions.
You should read the full post to form your own opinion on it, but regular readers will know my thoughts on AI quite well by now. Companies everywhere are scrambling to force AI into where it isn't needed, or wanted, and all it ends up doing is causing the complete enshittification of whatever it is.
If they really wanted to give us privacy and agency in how we use it, they would give us a very simple opt-out for all AI features. But like other companies and organisations - they won't, because they need to force people into it to make numbers go up. They say we should be able to easily turn it off, but I'll believe that when I see it as a clear option to disable it all.
I miss the good old days!
"Trusted" software company is a low bar in 2025, and Mozilla is an excellent example of how low that bar is; I do not trust them in the slightest. They suck, and I am nearly as grateful for Waterfox insulating me from their latest whims as I am for Linux insulating me from Microsoft.
I remember Vivaldi's argument for not being open-source as being that they're just a Chromium skin, so someone could just "steal" all their front-end. I have absolutely no intention of using Chromium (where I can avoid it, I know many apps are Chromium-based).
https://bsky.app/profile/zen-browser.app/post/3ma4y3npgjk2e
So Zen is safe (for now). So seems like we have:
librewolf
zen
waterfox
as the privacy focused - fuck you ai - alternatives.
Quoting: Brokatt"Yeah but it's only this one thing...it's only these two things...", that doesn't change anything. It's still there, and they will be expanding on it all clearly from their plans. There's no FUD here. Not agreeing is not FUD.Quoting: Liam DaweYou're referring to the different chat bot providers that are optional and can be turned off in the settings menu? To even remotely compare this to what Google's planning with Chrome borders on FUD.Quoting: BrokattWell no, because right now it's just words, the settings to turn it all off are hidden behind flags you have to know how to find to disable.Quoting: Liam DaweI mean I know the Mozilla hate train is always loaded with pitchforks and ready to leave the station, but isn't that a bit disingenuous? So far Mozilla have stayed true to their first statement and AI is always optional. Should that change I will uninstall Firefox in a heartbeat but until then I'm perfectly happy with it as my default browser. I don't see AI being any different from other services like search, email etc in that I will use it if it respects my privacy.Quoting: kuhpunktWhat does that even mean.It means you will use AI and you will like it. There is no escape. Consume!
Quoting: ArtenMozilla Foundation, who owns the source code, is a nonprofit.Quoting: CharlieTheMadHatterIt's sad to see Mozilla making the same bad choices. Prioritizing shareholder profits seems to come above everything else.It's nonprofit. So, are this shareholder profits in room with you?
Mozilla Corporation, who makes the browser, is, well...a corporation which can make a profit. This is the entity who's worried about market share and adding AI.
Last edited by Nezchan on 17 Dec 2025 at 3:56 pm UTC




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