As RAM prices explode and availability becomes an issue thanks to AI companies, Micron announced their Crucial consumer business is no longer a thing.
Sent out in a press release today Micron said they've decided to "exit the Crucial consumer business, including the sale of Crucial consumer-branded products at key retailers, e-tailers and distributors worldwide". Shipments will continue until the end of February 2026 - but after that, it's over as they will "continue to support the sale of Micron-branded enterprise products to commercial channel customers globally".
As for why? You probably guessed it - AI! From the press release:
“The AI-driven growth in the data center has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments,” said Sumit Sadana, EVP and Chief Business Officer at Micron Technology. “Thanks to a passionate community of consumers, the Crucial brand has become synonymous with technical leadership, quality and reliability of leading-edge memory and storage products. We would like to thank our millions of customers, hundreds of partners and all of the Micron team members who have supported the Crucial journey for the last 29 years.”
Crucial did RAM and SSDs, so all of it will be going away from us lowly consumers.
AI will make it we won't, it will solve it all, just wait!
Hope this bubble will burst soon enough and things can return to normal.
Lets hope everyone who has their current PCs, don't run into any issues that they need to buy new SSDs/nvmes or RAM before the prices will get back to normal levels.
As a thanks to their passionate community of consumers they're giving us the middle finger. Difficult decision my arse, they're simply focusing on securing AI deals before others. I'm aware it's just good business for them, I'm disappointed because I bought several crucial ram over other brands.
Last edited by Avehicle7887 on 3 Dec 2025 at 7:58 pm UTC
Quoting: AndrewWI was really hoping this year to get a ten-year gaming PC that can carry me happily through my backlog. Guess that's not happening.
Same, but I decided to just bite the bullet and get a new machine before RAM prices get insane (I'm actually getting 'high-performance' RAM with a discount compared to regular RAM for whatever reason, so I'm getting in while the getting's good).
Quoting: XpanderWLets hope everyone who has their current PCs, don't run into any issues that they need to buy new SSDs/nvmes or RAM before the prices will get back to normal levels.
Yeah, that's the main thing that worries me. My PC's pretty ancient by now, and I've been thinking about doing some upgrades over the past few years, but I've had a string of family emergencies which have prevented me from even really having the brainspace to consider it. Now that things are stabilized the prices are just awful. Fortunately there's really not much that I'm even interested in which would necessitate PC upgrades, but eventually a component's gonna go. Ah well, c'est la vie! I suppose when we're all jockeying for a position in the water riots, system upgrades will be the last thing on our minds. :D




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