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Steam Replaces The Linux Tux Logo With SteamOS

By - | Views: 75,389
In an unsurprising move, Steam has replaced the Linux icon of "tux" with their own SteamOS icon. I completely understand why they did this, but it does make things confusing.

I can see plenty of people getting confused about what the icon is for, as it's so close to Steam's own icon. At least Tux was a clear separation to the Windows and Mac icons. I hope people don't get confused by it, but I can guarantee people will be.

They do need their own clear SteamOS branding of course, as they need to constantly keep it in gamers and developers minds. The problem is, how long before SteamOS is the only "distribution" supported on Steam? I hope game developers and Valve don't become that silly, but there are some problematic developers out there already. At least as long as Valve keep the Steam Runtime working as it is now, other distributions shouldn't have any problems.

For those that don't have the new version:
image

Looks like that little saying going around of "No tux no bux" is going to have to be tweaked?

I'm still excited to see what happens with SteamOS and Steam Machines, and what would happen if they fail miserably. I hope they don't of course, but they obviously won't be an overnight success. I will eat a tux teddy live on air if they are an overnight success (please don't hold me to that).

Well, at least it still says "SteamOS + Linux" right? Let's hope there's never a hint of Microsoft style "embrace extend extinguish".

It's easily possible this change will be reverted though, as certain parts of the site keep breaking, like the title now being "#title_welcome_to_steam". Article taken from GamingOnLinux.com.
Tags: Editorial, Steam
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I am the owner of GamingOnLinux. After discovering Linux back in the days of Mandrake in 2003, I constantly came back to check on the progress of Linux until Ubuntu appeared on the scene and it helped me to really love it. You can reach me easily by emailing GamingOnLinux directly. Find me on Mastodon.
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74 comments
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adolson May 28, 2015
Quoting: maodzedunWorst case scenario - they'll drop official support for Ubuntu, which they won't, especially if Samsung ends up buying AMD.
I guess I'm out of the loop here. What is the connection between Ubuntu and Samsung/AMD?

Quoting: InsperatusThis is also exciting because it (at least symbolically) means Valve is fully adopting linux, the Steam logo now means linux.
Yep! Best to take it as a sign of commitment. It's actually kinda epic, although, I think many people will just confuse what it means, thinking it's just a Steam logo. Hopefully Valve has a huge marketing machine that comes into play later this year and into next. They need to make people aware of what SteamOS is and how to get it and why people would want it.
natewardawg May 28, 2015
Quoting: sobkasUh, I still see tux logo:

So what now?

This was the first place I checked as well, but I think it only shows the SteamOS icon in the web browser. If you're in the Linux client it will still show Tux.

My 2c is that this move makes perfect sense from a marketing perspective and I don't think there will be much confusion. Those of us who are desktop Linux users already know it means Linux. For new users they will be familiar with seeing SteamOS branding and thus the logo will actually minimize confusion whereas Tux would actually cause confusion. To top things off, I'm quite sure that SteamOS itself has been using the SteamOS logo all along instead of Tux.
LinuxGamesTV May 28, 2015
I think the most forget, thats Linux is only the Kernel. ^^
All other are a Distribution.

No Linux Kernel, no SteamOs.

SuSE, opensuse, SuSE Enterprise Linux has the cameleon as Logo, no Tux.
Red Hat the black head with red Hat, no Tux too.
And, and and.

But all are Linux based distributions.

So whats your problem?

The Steam Logo is maybe only a Browser problem, i think.

The other thing is, thats Steam wrote on the login/register site the Supported Linux based Distributions.
You can read it on the Installpage, too.
So i can see it as new Steamuser.

And there are a very big Tux, too.

So you want a Tux and the SteamOS Logo in the Shoppage Lists? So i want the Ubuntu, Arch, RedHat, SuSE and all the other Linux based distribution logos, too. ;)
amonobeax May 28, 2015
Quoting: BeamboomI'm totally fine with that. There's so many logos, brands and profiles swirling around in the Linux world, it's all good. It's what we are.

Agreed man.
Let's be the better men here.

Plus let's remember what Valve has made for our community and as a company Valve will try take advantage of the investment.
Valve's branding will be critical to the SteamMachines sucess!
hardpenguin May 28, 2015
As much as I've seen this one coming, I still am very sad right now... But as long as our friends at Valve won't forget where SteamOS came from and both client and games will still work on any distro thanks to the famous Steam Runtime... I think I can live with that.

If that is a part of SteamOS branding push, just a marketing move... Godspeed, Steam Machines! Cause their success will mean more users, more games, better drivers and an overall a noticeable step forward for Linux.

But I would really like to see someone at Valve, in best scenario Gaben himself reassuring us, that Linux (at least goddamn Ubuntu) will still be supported Steam platform, and that it won't change in foreseeable future.
ElectricPrism May 28, 2015
I wouldn't expect steam to showcase logos for Ubuntu, Arch, Fedora and 10 million other distros in that icon space.

The Penguin icon could be seen as "misleading" as their official stance of support is only on Ubuntu and Debian/SteamOS.

This move really is inconsequential and doesn't effect much at all - and if we all read into it too hard then you know what that makes us? try hards.

Nobody likes a try hard.
sarmad May 28, 2015
Contrary to what many people think, this actually benefits Linux! How? Having the SteamOS logo similar to Steam's logo gives the impression that SteamOS is the way to go if you want to best Steam experience. In other words, Valve is using their own successful brand to promote SteamOS which will, hopefully, result in more sales of Steam Machines. Selling more Steam Machines is far more important than getting people to know the Linux logo.
web002 May 28, 2015
Its hard to speculate what will be good for the platform and what won't. Only Captain Hindsight knows that! The future will tell. Who knows, maybe this turns out to be a great move! I can imagine a future with most games and some huge titles like BF 'something' available and making people not want to fork out money to Microsoft for their game machines. Hopefully we'll get there! And I seriously doubt they will lock out us regular linux users in the future, even if they drop official support the community is great at solving problems and making things available anyway.

I mean if we can make windows games like payday 2 run through wine we could probably get a Debian fork to run on other Debian distros (or other...).
Eike May 28, 2015
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I also have a déjà-vu. Did that happen already once in the past?

Quoting: adolson
Quoting: InsperatusThis is also exciting because it (at least symbolically) means Valve is fully adopting linux, the Steam logo now means linux.
Yep! Best to take it as a sign of commitment. It's actually kinda epic, although, I think many people will just confuse what it means, thinking it's just a Steam logo. Hopefully Valve has a huge marketing machine that comes into play later this year and into next. They need to make people aware of what SteamOS is and how to get it and why people would want it.

They are basically betting parts of their "corporate identity" on SteamOS.
Unfortunataly I'm not sure if this company is totally aware of that.
burnall May 28, 2015
I don't care, I only hope it will bring more game developers and people on that platform. Perhaps it won't be clear at start but with masses, Linux will also gain more recognition. So Valve hurry up!
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