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PayPalBack in early 2024, Valve put up new rules for game developers on Steam to pull in some information about generative AI, and they now seem to have tweaked it.
As spotted by GameDiscoverCo and posted on Bluesky, the form developers have to fill out has seen a few tweaks in the wording mainly to clarify that it's for content that is actually seen and consumed by players. From marketing materials on the Steam page, to content in the game - but not including AI tool helpers in their game development environment. As Valve say now on the form:
"Efficiency gains through the use of these tools is not the focus of this section. Instead, it is concerned with the use of AI in creating content that ships with your game, and is consume by players. This includes content such as artwork, sound, narrative, localization, etc."
So it's all about what we actually see, and split between pre-generated and live-generated which have separate sections for developers to tick, along with still being required to write a statement on what's used to display on the Steam store page.
To me, it seems like a pretty sane clarification to make. And, also you can still use the AI browser extension to better highlight games with generative AI on Steam.
Article taken from GamingOnLinux.com.
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Kimyrielle 1 hour ago
"This includes content such as artwork, sound, narrative, localization, etc."It's so funny how "code" is conveniently absent in that list (or is it "etc."?) I wonder if that is because you can't enforce what you can't prove is in the product, anyway? Or because they realized that the vast majority of programmers is using at least some AI-generated content these days? Or simply because consumers don't "consume" code, because they can't see what it does? Or because vibe-coding is a legitimate efficiency tool in their view, while efficiency gains by generating AI art assets are not?
In any way, as a person whose code has very likely been used for AI training, I call hypocrisy on it. Apparently, the "poor artists" are entitled to protective measures, while coders aren't. Which reflects the vibe I am getting from the anti-AI crowd, really. One should think that people hating AI should hate all of it equally, at least.
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