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Valve limits Steam store pages to 2 trailers before screenshots

By - | Views: 22,789

I don't know about you, but I used to get a little annoyed by endless amounts of trailers on Steam pages that didn't really show much. Valve have been paying attention again to what players want to see.

Some developers went completely overboard, listing multiple years of update trailers before you even get a single screenshot, making it annoying to just quickly at a glance see if the basic style is your cup. Lots of "trailers" show little normal gameplay too and it was a growing problem.

Valve has now announced a change, so that only two trailers will be shown before screenshots now. All other trailers will be shown after the screenshots. This is a nice win for Steam customers, making it far less frustrating overall. It may seem like a small thing, but it really does make people bounce away from store pages if they're littered with trailers that don't show what people want.

Think about it - you go to a new store page for a random game and you want to see right away what it's like. Lots of trailers plastering various logo screens and intros before you really see anything — such a nuisance.

Another change Valve made is that trailers can now have a category and name tag, so developers and publishers can tell people what type of trailer it is so you can scroll to another if you really don't care about their cinematics for just one example. A small addition but could be useful if used correctly.


Screenshot examples from Portal 2

As Valve said on why it matters:

The display of trailers on Steam store pages have been updated today to address some frustrations we've heard from players when trying to find gameplay videos or navigate to screenshots. These changes include new logic that determines the order of trailers and screenshots, plus the ability to specify a category for each trailer to show to players.
[…]
We have found that it wasn't clear to developers how best to manage trailers in order to provide the best experience for players. Many games have collected a great number of trailers over their lifetime of development and have made it harder for prospective customers to find the screenshots. At the same time, we know that players are interested in understanding a little more about the trailers they are watching. This update is intended to address both of these issues and help players more quickly learn about games they are interested in.

Article taken from GamingOnLinux.com.
Tags: Meta, Steam, Valve
30 Likes
About the author -
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I am the owner of GamingOnLinux. After discovering Linux back in the days of Mandrake in 2003, I constantly came back to check on the progress of Linux until Ubuntu appeared on the scene and it helped me to really love it. You can reach me easily by emailing GamingOnLinux directly.
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17 comments
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object May 3
"Look at that sad little octopus. Hehe" -Cave Johnson
Alloc May 3
Wish they also added a similar rule to images showing actual gameplay vs renders. Can't remember what it was last time but I just had that case a few days ago where there was like a dozen or so images first after the numerous trailers that did not show *actual gameplay* either.
Solitary May 3
Quoting: AllocWish they also added a similar rule to images showing actual gameplay vs renders. Can't remember what it was last time but I just had that case a few days ago where there was like a dozen or so images first after the numerous trailers that did not show *actual gameplay* either.

If I am not mistaken that is actually a rule. Screenshots should show actual gameplay.
Seegras May 3
Yeah, I hate it when I have to guess from the trailer what the gameplay might look like. "Hm, it looks like 3rd person action -- oh nevermind, it's top-down real-time strategy, and the only time you see it this up close is in the cut-sequences".
Alloc May 3
Quoting: SolitaryIf I am not mistaken that is actually a rule. Screenshots should show actual gameplay.
Now that you say it I think I remember having read about that before. Not in the marketing dept so only really care about those details as a user, not dev :D
But in that case there's definitely still titles out there that did not follow that rule :(
Cyril May 3
Quoting: AllocWish they also added a similar rule to images showing actual gameplay vs renders. Can't remember what it was last time but I just had that case a few days ago where there was like a dozen or so images first after the numerous trailers that did not show *actual gameplay* either.
I don't use Steam, but I browse some games on it sometimes, and I can confirm it's boring yeah...
denyasis May 3
How am I gonna watch all the shorts for Oxygen Not Included now?!?!

/jk

Not gonna lie, I don't think I ever really watched the trailers. I'd just scroll over to the screenshots or down to the reviews.
iskaputt May 3
I wish they would finally fix video sound volume randomly being set to 100% and blowing up my speakers.
Calinou May 3
Quoting: Solitary
Quoting: AllocWish they also added a similar rule to images showing actual gameplay vs renders. Can't remember what it was last time but I just had that case a few days ago where there was like a dozen or so images first after the numerous trailers that did not show *actual gameplay* either.

If I am not mistaken that is actually a rule. Screenshots should show actual gameplay.

Screenshots from https://store.steampowered.com/app/730/CounterStrike_Global_Offensive/ would disagree – despite it being a Valve game :)

IIRC, Steam's hard rule is only against offline-rendered and manually edited images. Showing actual gameplay is only a recommendation. (That said, the above CS:GO screenshots are manually edited as they have a depth of field effect, which is never actually seen in the game.)


Last edited by Calinou on 3 May 2023 at 5:11 pm UTC
I sincerely hate it when I go to look at a game, and all of the trailer footage is cut-scenes and cinematic garbage and I have to go through all digging in the [ Community Hub ] to actually see what gameplay is A_C_T_U_A_L_L_Y like.

There are probably many purchases I've passed up on simply because I can't tell what it is.

Like when I go into a Mexican place -- I know what a Taco is -- I know what a Burrito is -- or a Fajita -- games are like that.

6DoF -- MOBA -- FPS -- etc... where the water gets really muddy is in Turn Based / RTS and poorly advertised games.
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