GamesIndustry.biz recently spoke to Ubisoft, and something said during the interview seems to have created some sparks across the industry about game ownership.
What was said is not all that surprising really. Ubisoft, like multiple others, run subscription services with theirs being Ubisoft+ that just had a bit of a change into multiple tiers. These services are everywhere now like Xbox Game Pass, EA Play and others. That, and GI.biz spoke to Philippe Tremblay, director of subscriptions at Ubisoft so obviously they're going to be somewhat biased on what they think — it's their job.
From the interview, the bit in question:
One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game.
The GOG team certainly took notice, mentioning on X (formerly Twitter): "You should feel extremely comfortable with owning your games on GOG (they're DRM-free) :)".
It's worth noting that clearly it's going well for Ubisoft, as Tremblay mentioned October 2023 was their biggest month in Ubisoft+ history. So people are clearly buying into game subscriptions more and more. And related, Microsoft said back in 2022 that Xbox Game Pass had 25 million subscribers. Subscriptions are clearly here to stay.
Also worth noting, to be clear, Ubisoft don't plan to force you into one way or another noting:
"The point is not to force users to go down one route or another," he explains. "We offer purchase, we offer subscription, and it's the gamer's preference that is important here. We are seeing some people who buy choosing to subscribe now, but it all works."
Given how services can just entirely remove your paid-for content, this whole issue of ownership is a concerning one. Like how Sony were going to just remove previously purchased Discovery content from users, although they've since backtracked on that after public outcry.
The thing is, you have to remember, you don't actually own your games on Steam either. This has been well-known for a long time now. As per Steam's Subscriber Agreement under the "A. General Content and Services License" section:
[…] The Content and Services are licensed, not sold. Your license confers no title or ownership in the Content and Services. To make use of the Content and Services, you must have a Steam Account and you may be required to be running the Steam client and maintaining a connection to the Internet.
I'll admit, it's not entirely the same. Valve won't take away your games if you don't pay them every month, it's not a subscription in the same way, and plenty of games on Steam are actually entirely DRM-free and can be run outside of Steam. But still, it's something to remember, ownership has been on the decline for a long time.
A lot of it simply comes down to convenience though right? Plenty of us pay for Netflix, Disney+, Amazon Prime and so on and so on — so we can just quickly jump into a show or a movie they have available. But then the problem there is, again, everyone wants their own service. There's more popping up all the time, and rights on various shows end up split between them and you end up paying more and more (look at the mess of Pokémon streaming) and never owning a damn thing.
Over to you in the comments: what are your thoughts?
Last edited by Koopacabras on 17 January 2024 at 12:34 am UTC
QuoteThat's the consumer shift that needs to happen
Ubisoft should get lost and shift into some garbage dump.
Quoting: ssj17vegetaUnless people boycott the living crap out of them, they'll keep pushing and pushing.I agree with this. A global recession needs to happen, driven by consumers not buying. Abusing consumers and workforce needs to stop soon, we are the ones actually making this system functional. Its easier than you might think... all it needs to happen its global combined efforts to send a very clear message. Remember what happened when China said that it prohibit chinese public employees from buying apple products, shares took a nose dive, a well thought/planned global boycott could achieve the same imho.
Last edited by Koopacabras on 17 January 2024 at 1:11 am UTC
Quote(look at the mess of Pokémon streaming) and never owning a damn thing.
its not so bad, you just have to pirate it all because the licenced version have the 4kids/tpci changes that destroyed a good chunk of the anime anyway, with things like sound track replacement and etc.
other than that you can get almost everything with just netflix and prime as far as i understood, then you get a few more with youtube and might need hoopla for some movies.
Quoting: ssj17vegetaGoogle taking bolder and bolder steps against ad blockingGoing slightly off topic . . . So, can someone answer me this question:
Why can't there be ad blocking that the websites can't even tell is happening?
I mean, like, normal well-behaved ad blocking as far as I can tell tries to justify its existence in terms of reducing bandwidth, by stopping the ads from being downloaded in the first place. And so, the websites can tell you're using them because they're telling the websites not to send the ads, I guess. And so in turn, browsers are willing to feature them in their easy-to-look-up add-on libraries, I guess, because they're playing nice and letting the websites give you a hard time for using them. But this makes them not so useful, right?
But I don't really care about the bandwidth. Couldn't an ad blocker just let the ads get downloaded but just make it so they aren't shown to you? Then the website wouldn't be able to tell the difference and you could have an ad blocker that worked. Is that not possible?
Quoting: finaldestThe only exception being PC gaming as its simply impossible to buy games physically so I am sticking with Steam and maybe GOG in future if they ever give linux 1st class support.gog is actually better than physical, you can have as many backups as you want, good luck riping your games that you have on physical media for other platforms, few people have the know how / tools to do that.
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