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TL;DR : Supposedly a leaked presentation is from a company approaching AAA developers looking to replace lootboxes with an integrated system that uses an AI to follow you on social media , use sound to map your room (to determine income) and play with micro transaction prices to get you to buy micro-transactions.
Presentation:
https://imgur.com/a/rhFuj
Video
View video on youtube.com
Having said that, the tech and the math certainly exists to do all of it, it's a just a matter of when someone will. Thank god for the EU GPDR.