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Report: Steam Deck to pass 3 million sales during 2023

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A new report from Omdia currently doing the rounds is that the Steam Deck from Valve is set to hit 3 million sales during 2023.

We already knew it had hit at least 1 million in 2022, when a KDE developer gave away the figure but Valve actually hasn't talked about the sales figures yet. It's easy to see why Valve aren't announcing any figures — but it seems others will do it for them anyway like this. The report estimates Valve hit about 1.6 million during 2022 and will ship 1.9 million in 2023.

So why don't Valve give out any figures themselves? Valve has always been pretty tight-lipped about details, and this is really no different to their normal operation. They don't need to give out figures either, they're a private company and don't have anyone to please but their own pockets. If they did release regular figures, can you imagine the wider headlines from the major gaming press (and likely other media too)? No doubt it would be instantly talked down like a failure because it's not hitting the levels of the Switch or Xbox.

As we know, it doesn't need to shift multiple millions per month for Valve, since it's part of a single ecosystem where they continue to print money with their 30% cut of Steam games. It doesn't really help though that it's sold in very limited places (mostly via Steam or Komodo), with the only actual retail presence recently announced in Asia and even there it's limited. So when you think it's shifting this many with no traditional retail store presence outside of the previous link talking about a few Asian regions, and still only being available in select countries officially worldwide, it's doing well overall. 

Realistically speaking, the Steam Deck is a niche device, especially considering a lot of people using Steam would already have a PC or Laptop to play their games. That said, it does seem to be hitting above its weight, as Valve devs noted over around 42% of people buying one ended up spending the majority of their gaming time with it. Plus, with a Steam Deck 2 likely years away, there's no reason to hold off on picking one up now if you want to play PC games on the go that it enables.

What are your thoughts?

Article taken from GamingOnLinux.com.
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33 comments
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on_en_a_gros Apr 7, 2023
Quoting: pete910
Quoting: ElamanOpiskelijaGPD


????

No clue to what you are referring too.

A mini pc / handheld, a power beast but with high price.
https://www.gpd.hk/product
CatKiller Apr 7, 2023
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Purple Library Guy Apr 7, 2023
Quoting: CruelAngelI would like to add one other thing that makes the Deck a bit nieche besides the above listed: Its size.

The deck is huge and heavy. So while you can use it as a handheld its not really comparable to the handhelds of 1-2 generations ago where they were akin to mobile phones in size, you could just slip in your pocket and maybe play a bit even while commuting in a crowded vehicle. (To be fair the switch too is also large, but the deck is even larger)
I don't think that's an issue really. Every article I've ever seen discuss that, the person concludes that because of the ergonomics it's actually really easy to hold and use, more so than the Switch.
Purple Library Guy Apr 7, 2023
Quoting: StoneColdSpider
Quoting: BlackBloodRumThree million units may not sound like a lot compared to console numbers. But personally I think that's a respectable number.
Even more respectable when you realise that its not available in all countries either....
Notably, not in China as I recall.
Purple Library Guy Apr 7, 2023
OK, so 3 million units. And, how many Linux desktop users are on Steam? It's certainly significant from our point of view. These are the kinds of figures that make Linux a bigger target for game development than Mac.

Clearly it could be selling more--it lacks retail channels and is available in a limited chunk of the world. With worldwide distribution and sales through Amazon and maybe appropriate big retail stores, you'd figure it could at least triple those numbers. Valve is probably not able or willing to go that big, but I think it's likely they will continue to expand their sales channels for it somewhat, gradually adding more areas, maybe another regional partner or two, and so on. So it's plausible sales will continue to accelerate in 2023 to at least 50% more than the report's predicted rate.
ElectricPrism Apr 7, 2023
QuoteSo why don't Valve give out any figures themselves? Valve has always been pretty tight-lipped about details, and this is really no different to their normal operation. They don't need to give out figures either, they're a private company and don't have anyone to please but their own pockets. If they did release regular figures, can you imagine the wider headlines from the major gaming press (and likely other media too)? No doubt it would be instantly talked down like a failure because it's not hitting the levels of the Switch or Xbox.

Soo true. The Gaming Media Apparatus bread and butter for a long time has been the big 3.

After seeing the headlines Q4 2015 go after Valve for "not staying in their lane" -- it's sad Vultures and Predators will exploit Transparency to increase website traffic and clicks.

The 2 rules to success are: 1. Not always sharing everything you know.

Good on Valve, they've done a spectacular job so far and I'm sure will carve out their niche well as they already have.

It feels like a time for celebration.
elmapul Apr 7, 2023
"So when you think it's shifting this many with no traditional retail store presence outside of the previous link talking about a few Asian regions, and still only being available in select countries officially worldwide, it's doing well overall. "
considering the limited distribution its doing well, but considering the value proposition, its not very good.


"Realistically speaking, the Steam Deck is a niche device, especially considering a lot of people using Steam would already have a PC or Laptop to play their games. "
sure, but i dont think every nintendo switch gamer didnt had an 3DS or other platform prior to purchasing an switch, and laptops/pcs cant replace an handheld device (not that pc gamers would know this anyway, many of then just care about graphics and would never purchase an handheld that is weak compared to their mainrig anyway)
elmapul Apr 7, 2023
i think they need more marketing...
i mean, they have the big relases (elden ring etc) so quality is not the issue.
they have tons of games, more than any console ever had, so quantity is not the issue.

but maybe they barely can produce enough units to meet the current demand, so there is no point in inscreasing the demand with marketing?
rkl Apr 7, 2023
Quoting: elmapulbut maybe they barely can produce enough units to meet the current demand, so there is no point in increasing the demand with marketing?
The recent Steam Sale that had 10% off the Deck caused a big run on the UK 64GB model, so much so that it not only went out of stock in the final few days of the sale, but it has remained out of stock ever since then! So, yes, it does look like - for that model in the UK at least - they aren't making enough Decks to meet demand...
elmapul Apr 7, 2023
Quoting: Guest
Quoting: BlackBloodRumConsider that many Windows gamers are straight up dead set against Linux.
Oh yes, I've seen a plenty of windows slaves hating linux with boiling blood. It is quite unsettling to see people who hate freedom so much and defend their shackles.

that is the issue with us linux users:

we see freedom as freedom to use,modify and distribute an software, without anyone trying to restrict us in what we can do.
but in pratice we have tons of restrictions upon us due to the lack of support from software/hardware vendors (im counting games as sofwares), for years we didnt had many games to play, even if we could play then it was a pain to make then work properly that is, if it was possible at all, some times you followed the entire tutorial of how to install something on linux, but it didnt worked on your distro, or your video card vendor or it did for someone else but not for you for unknow reasons, it was a mess!
and online games are still an issue.

windows users see freedom as the ability to do whatever they want
sure they cant modify some parts of the system, but realistically that is too niche, most of then dont care about desktop customization, what they care about is being able to play whatever they want and be able to edit videos with tons of options of video editing softwares, being able to make games (we barely had any option) being able to use all photoshop features +gimp if you think photoshop isnt as good as gimp...
as for modifying? moding was aways an possibility on pc gaming, compared to that, what we had? we could chose between countless desktop enviroments that do the same thing?
try to 3D modeling with KDE without blender to see if its "freedom".


windows users DONT HATE FREEDOM, they just think windows gives then more freedom.
they dont have a clue about what source code is, nor couldnt care less, source code seems useless from the point of view of an non programmer, if you cand understand an code to do anything with it, what is the point ?
now, compare the ammount of pre built options of an "super tux" game with the ammount of easy to use power ups and traps in your average "mario maker", what gives more freedom to the average joe ?

i know a lot of windows users who hate linux, not because they never tried, but because they did and hated it.
then they were haressed by the community who were too busy trashtalking then to offer any help to fix their issues.
i grew up with linux users calling me lazy and blaming me for everything that goes wrong with my system, yet i tried to prove then wrong by trying to learn linux anyway, while most people would just quit it instead and start hating linux, its community, everything involved.
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